Renowned actor Lee Minho Star in the K-Drama inspired campaign video capturing the beauty of An immersive environment and Moments of mindfulness
HONG KONG, October 25, 2023 /PRNewswire/ — JW Marriott, part of Marriott Bonvoy’s global portfolio of more than 30 brands, today launched the Asia Pacific “Stay in the Moment” campaign, featuring a K-inspired campaign video dramas starring South Korean actor Lee Minho. “Stay in the Moment” captures the essence of JW Marriott, which invites and enables guests to experience fleeting yet deeply meaningful life moments with an inspiring environment, mindful experiences, culinary artistry and inspired service.
The campaign video features characters framed by the luxury and timeless beauty of the surroundings, which symbolize contemplation and introspection as the story unfolds. The scenes highlight the beauty of human connections and emphasize themes of self-discovery and strong family bonds that are forged in unforgettable moments. The visuals reflect the breathtaking natural landscapes and enriching experiences found at every JW Marriott hotel, which serve to rejuvenate the mind, body and soul.
“The ‘Stay in the Moment’ campaign focuses on the discerning luxury traveler who seeks wellness, mindfulness and deep connections, all elements that speak to the spirit of the JW Marriott brand,” said John ToomeyDirector of Sales and Marketing Asia Pacific (excluding China), Marriott International. “Lee Minho’s star performance in the campaign video beautifully captures the JW Marriott experience, embodying the holistic and inspiring moments that shape our travels and enrich our lives.”
“I personally appreciate and relate to the JW Marriott brand’s continued focus on people, nature and culture,” said Lee Minho, South Korean actor. “JW Marriott’s ‘Stay in the Moment’ philosophy also inspires me as an actor. Embracing the present moment and cherishing special memories not only provides comforting rest, but also acts as a catalyst for personal growth. , it stimulates my imagination and allows me to bring to life the characters with whom I resonate, by infusing them with more dynamism than what the script is content to describe.”
JW Marriott hotels invite guests to be inspired by the principles of mindfulness, to pause and appreciate each moment. With numerous holistic experiences from a heritage of soul-nourishing wellness offerings, Stay in the Moment packages offer guests the opportunity to marvel, relax, create and connect with those who give true meaning to our lives. Branded programs such as JW Gardenwhere lush greenery and idyllic corners create a serene and timeless escape allowing guests to enjoy the multi-sensory pleasures of harvesting fresh herbs and vegetables, as well as fun educational experiences for families. Family by JW also offers experiences that appeal to all generations, allowing the whole family to come together in meaningful moments. Spa by JW is a tranquil sanctuary of pleasure designed to promote complete relaxation with luxury spa treatments. Guests can also enjoy in-room elevated dining with Savor by JWwhich focuses on delicious, nourishing cuisine and the pleasures of healthy eating.
Custom experience capturee THE spirit from “Stay in the Present Moment”
Stay in the Moment packages are now available at JW Marriott hotels worldwide. Asia Pacificinviting guests to discover and explore newly opened JW Marriott properties such as JW Marriott Jeju Resort & Spa, JW Marriott Goa, JW Marriott Hotel Xi’an And JW Marriott Hotel Xi’an Southwest. Other popular JW Marriott destinations offering ‘Stay in the Moment’ experiences include Mussoorie, Bangkok, Singapore, Maldives And Golden Coast. Packages include the JW Garden to Table experience at JW Marriott Maldives Resort & Spa, where guests can join the hotel’s chef and herb gardeners to hand-pick fresh seasonal ingredients. In Thailand, JW Marriott Bangkok Hotel partners with PASAYA, a distinguished Thai brand of sustainable home textiles and lifestyle products that seamlessly blend lavish living and conscious design in the hotel’s nature-inspired themed suites. JW Marriott Singapore South Beach Hotel presents a gin & tonic pairing experience with fresh herbs harvested from the hotel’s JW Garden. HAS JW Marriott Gold Coast Resort & SpaGuests can nourish their mind, body and soul with a soothing aromatherapy massage in the serene on-water setting of the resort’s new Spa by JW.
As part of the campaign launch, the “Stay in the Moment” video featuring Lee Minho will be released on various media platforms. A link to the video can be found here. For more information about JW Marriott, please visit www.jw-marriott.marriott.com.
High resolution images are available on this link.
About JW Marriott
JW Marriott is part of Marriott International’s portfolio of luxury brands and consists of beautiful properties and distinctive resort locations across the world. JW Marriott is a tribute to Marriott International founder J. Willard “JW” Marriott, who prioritized his own well-being in order to better care for others. Inspired by its approach to life and rooted in holistic wellness, JW Marriott properties offer a peaceful haven designed to allow guests to focus on feeling whole – present in mind, nourished in mind. body and revitalized in spirit – thanks to programs and offers that encourage them. come together and live each moment fully. Today, there are nearly 120 JW Marriott hotels in more than 35 countries and territories around the world that cater to sophisticated, mindful travelers who come seeking experiences that help them be fully present, foster meaningful connections and to nourish their soul. Visit JW Marriott onlineand on Instagram And Facebook. JW Marriott is proud to participate in Marriott Bonvoy®, Marriott International’s global travel program. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits, including free nights and Elite status recognition. To register for free or for more information about the program, visit marriottbonvoy.com.
About Marriott Bonvoy®
Marriott Bonvoy’s extraordinary portfolio delivers renowned hospitality in the world’s most memorable destinations, with more than 30 brands to suit every type of travel. From the Ritz-Carlton to the St. Regis to W Hotels and more, Marriott Bonvoy has more luxury deals than any other travel program. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and upscale home rentals, as well as through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments™, or through partners for luxury products from Marriott Bonvoy Boutiques®. To sign up for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com.
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SOURCE Marriott International
