SINGAPORE, November 25, 2023 /PRNewswire/ — China announced that it would extend the scope of its unilateral visa waiver policy to ordinary passport holders of six countries: France, Germany, Italy, the Netherlands, SpainAnd Malaysia. The policy will be implemented on an experimental basis.
From December 1, 2023has November 30, 2024people holding ordinary passports of the above-mentioned countries can visit China for business, leisure and transit, visit up to 15 days visa-free. This new policy should facilitate more accessible travel and promote closer links between China and the countries concerned.
This decision is also expected to promote the recovery of the Chinese inbound tourism market. In the first ten months of 2023, Trip.com has already seen four-digit growth in visitors compared to the same period in 2022. This equates to more than 60% of pre-pandemic levels. The data further shows that Malaysia And Germany are among the top 10 sources of inbound tourism during the same period. At the time of writing, page views on flights from Malaysia has China jumped 48.69% on November 24 compared to the same day a week ago.
Inbound long-haul travel is also showing signs of recovery, surpassing pre-pandemic levels. For example, European bookings to China saw a remarkable increase of 663.0% compared to 2022 and a significant growth of 28.9% compared to 2019.
To stimulate inbound travel to ChinaTrip.com Group also recently signed a strategic framework agreement to implement the “Nihao! China” program with the China International Culture Association, which includes filming and producing global promotional videos to showcase China beauty as a travel destination.
In addition, the framework will seek to create a service platform for inbound travel and organize activities during the China International Tourism Expo, the Year of China-France Tourism, the high-level dialogue on tourism China-American and the World Tourism Development Conference, among others. Other events. Policies favorable to inbound tourism should continue to be implemented, providing new development opportunities for the inbound tourism industry and improving its service capabilities.
Trip.com recently released the “China Travel Guide”, a comprehensive guide that provides international visitors with travel-related information such as hotel reservations, travel tips, transportation options, payment methods , information on popular destinations, and much more. Since its launch in September, it has already welcomed nearly 100,000 foreign visitors. At the time of publication, visits to Trip.com’s China Travel Guide page were up more than 30%.
Compared to the rapid recovery of domestic and outbound tourism, the recovery of inbound tourism is relatively slower. According to a report by the Ministry of Culture and Tourism, the number of inbound trips received by domestic travel agencies in the first half of 2023 was 477,800, while in the first half of 2019 it was 8,561,600.
However, inbound tourism offers new opportunities. Jeanne SoleilCEO of Trip.com Group, said: “China inbound tourism has enormous potential, and if increased to the international median of 1.5% of GDP, it will bring in at least close to one thousand three hundred thousand people. ten thousand billion yuan of growth space.
Trip.com Group will support inbound tourism by using its technological expertise to facilitate visitors’ travel. China. It will also bring together various resources to promote tourism while showcasing China unique tourist attractions to attract visitors from all over the world.
About the Trip.com group
Trip.com Group is a leading global travel service provider, consisting of Trip.com, Ctrip, Skyscanner and Qunar. On its platforms, Trip.com Group helps travelers around the world make informed and profitable reservations for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive related content and resources travel and advanced transaction. platform consisting of apps, websites and 24/7 customer service centers. Founded in 1999 and listed on the NASDAQ in 2003 and the HKEX in 2021, Trip.com Group has become one of the world’s best-known travel groups, with a mission to “pursue the perfect journey for a better world.” To find out more about the Trip.com group, click here: www.group.trip.com.
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SOURCE Trip.com Group
