While the Mi 11 was the star attraction of today’s event, Xiaomi took the opportunity to report on its progress so far. Last year, the company became the world’s third-largest smartphone maker (helped by Huawei’s demise, of course).
It is now the # 1 brand in 10 markets and in the top 3 in 36 markets. Xiaomi is the fastest growing brand in the premium segment with an impressive 3639% year-on-year growth in Q3 2020 (based on Canalys data for the $ 500 + segment).
Between the fourth quarter of 2019 and the third quarter of 2020, Xiaomi invested $ 1.3 billion in research and development. And it’s paying off – 2,143 camera tests that previously took 3-4 days have been fully automated and now only take a day.
The Xiaomi Mi 10 Pro sat at the top of the DxOMark camera rankings for 48 days, the Mi 10 Ultra was at the top for almost two and a half months. The audio lab is also celebrating its success, the Mi 10 Pro was the top phone in DxO Audio testing for most of 2020.
Xiaomi’s R&D on cameras and audio technology pays off
Xiaomi has even more labs – the ones that help it develop 5G connectivity, screens, improve phone stability and more.
5G labs and antennas, stability testing and display optics lab
Regardless, the Redmi sub-brand has done a remarkable job as well. The Redmi Note series in particular, which has shipped over 200 million units worldwide. By comparison, that number was only 140 million in November of last year and 100 million in October 2019.
