The country ranks 11th, with a +173% increase in searches.
SpaSeekers.com used Google search data to analyze the hottest spa destinations around the world. The data shows that Costa Rica is the number one trending spa destination for 2023, with a massive 62,000% increase in searches worldwide. The list reveals the 20 go-to destinations for anyone looking for a relaxing and rejuvenating spa trip this year.
With the start of the new year, many people plan their trips for the next 12 months. For those seeking the ultimate relaxing vacation, a destination spa trip is a must-book. Whether you’re looking for sunnier weather, traditional wellness practices, or just an excuse to have an extended period of relaxation, a spa vacation is a great option for 2023.
Online booking site SpaSeekers.com recently revealed the world’s most popular spa destinations, based on an increase in Google search data. The results reveal the emerging places in the world to take a spa vacation – from jungle paradises to incredible natural resources.
Based on the research, Costa Rica is the most popular spa destination for 2023, with a whopping 62,273% increase in global searches for spa trips in the beautiful country. Many of Costa Rica’s most famous spas are set in breathtaking jungle landscapes, offering massages next to waterfalls and facials with the sounds of nature all around you. Germany is next on the list, with a 12,400% increase in searches. Spas are a way of life in Germany, and it seems this spike in global interest shows that the rest of the world is catching on too. Two more European compatriots follow in the list, Croatia and Moldova. Both offer a more cost-effective way to take a spa trip, but both benefit from incredible spa facilities. Completing the top five trending spa destinations is Cambodia, where the most luxurious spas are located on their own private island.
Europe ranks most in the top 20, with Poland, Slovenia, Bulgaria and Portugal cited as some of the world’s most popular spa destinations. From Asia, honeymoon hotspot The Maldives, Vietnam and Indonesia also make the list. There are only two African countries, The Gambia and Ghana, and the only Middle Eastern country listed as one of the most popular spa destinations in the world is Oman.
Top 20 trending spa destinations for 2023
1. Costa Rica: +62,273% searches
Costa Rica is a fantastic destination for travelers looking to relax and rejuvenate while also experiencing some of the world’s most beautiful scenery. Many of the country’s spas are tucked away in the exotic rainforests or along the breathtaking coastline, meaning you can enjoy your treatments in a tropical garden setting or with the sound of crashing waves in the distance. Often using natural ingredients and techniques inspired by traditional Costa Rican practices, such as volcanic stone massages or locally grown tropical fruit treatments, a spa in Costa Rica is perfect for those who want to try something different. Costa Rica is home to a number of luxury spas, but more affordable options are also available for those on a budget.
2. Germany: +12,400% searches
Germany has a long history with spas, with the Romans building the first thermal baths in the country over 2,000 years ago. The ‘spa culture’ in the country has continued to this day and there are around 350 spas, often set in beautiful natural settings such as the Bavarian Alps or the Black Forest. Baden-Baden is probably the most famous spa town and although many of the hotels there have their own spa, Friedrichsbad is the most famous spa town. Here you can experience ancient bathing traditions, where thermal baths alternate with ice-cold plunge baths and steam baths.
3. Croatia: +1,019% searches
Like Germany, Croatia also has many spas that have specialized in spas and wellness for many years. With several natural thermal and mineral springs, Croatia is perfect for those who want to enjoy a more natural spa trip. For something a little different, the resort of Istarske Toplice is world famous for using local mud in their treatments, which is said to cure a number of ailments.
4. Moldova: +250% searches
Moldova offers a great value spa trip and is a great option for a relaxing trip that doesn’t break the budget. The country offers a variety of spa options ranging from luxury resorts to traditional bathhouses. Many of these spas offer a range of treatments, including massages, facials and body wraps. In addition to these services, many spas also offer fitness classes, yoga sessions, and other wellness activities.
5. Cambodia: +191% searches
Many of Cambodia’s spas are located in luxury hotels and resorts and offer massages, facials, and other spa treatments using traditional Cambodian techniques and natural ingredients. Some spas also offer outdoor treatments such as yoga and meditation sessions in a tranquil, natural setting, giving you extra enjoyment of your surroundings. For the ultimate luxury experience, there are some spas that are located on their own private island. Arriving by boat, these island spas offer the best in rest and relaxation, in addition to private beach dining and Instagrammable décor.
6. The Maldives: +190% searches
For sheer luxury in a setting that seems too good to believe, a spa trip to the Maldives is the place to go. Famous as a honeymoon destination, there are many chic resorts that have their own spa, on their own island. The spa locations are often located above the crystal clear waters, so you can hear and see the gentle lapping of the waves while getting a facial, massage or pedicure. Once your treatments are over, pass the time snorkeling or simply enjoying the view in an overwater infinity pool.
7. Ecuador: +182% searches
Ecuador is a country with a diverse range of landscapes, including the Amazon rainforest, the Andes Mountains and the Galápagos Islands, and these natural surroundings provide a beautiful and invigorating backdrop for a spa trip. The country’s volcanic landscape also offers unique treatment options, including volcanic water and mud baths that are said to revitalize the skin.
8. Slovenia: +177% searches
Known for its thermal and mineral spas, Slovenia offers many spas that offer a variety of treatments using natural thermal water and local ingredients. The water in the thermal springs is said to stimulate blood circulation, reduce stress and even heal skin problems, so the springs are perfect to enjoy before or after a more traditional treatment.
=9. Poland: +175% searches
Another country that benefits from natural mineral springs, if you’re heading to Poland for a spa, be sure to look out for their acid springs, sulfur springs, saline springs and thermal waters. They all offer different health benefits and are also enjoyable natural wonders to admire. Another unique wellness treatment that you can enjoy in Poland are the salt caves – the most famous being the Wieliczka Salt Mine. Here you can enjoy many treatments and all the health benefits that salt is said to provide, such as the treatment of asthma, allergies and skin problems.
=9. Gambia: +175% searches
Many of the spas in the Gambia benefit from stunning views of the coastline, meaning you can indulge in relaxing treatments before relaxing further on the beach. Look out for a spa that offers outdoor treatments such as a massage, as the experience of naturally hearing around you while undergoing an expert beauty treatment is like no other.
Top 11-20 trending spa destinations
11. Vietnam, Asia: +173%
12. Bulgaria, Europe: +171%
13. Portugal, Europe: +128%
=14. Oman, Middle East: +126%
=14. New Zealand, Oceania: +126%
=16. Ghana, Africa: +125%
=16. Romania, Europe: +125%
=16. Nicaragua, South America: +125%
19. Austria, Europe: +123%
=20. Latvia, Europe: +120%
=20. Indonesia, Asia: +120%
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