- A record 1.36 million travel providers will be recognized for their hospitality with a 2023 Traveler Review Award, including 10,031 properties in Vietnam
- Most hospitable cities in Vietnam: Phong Nha, Ninh Binh and Hoi An are in the top 3 most hospitable cities in Vietnam
- Most hospitable regions in Vietnam: Ninh Binh, Quang Nam and Thua Thien – Hue are in the top 3 most hospitable regions of Vietnam
- Ho Chi Minh City is the city receiving the most awarded properties (highest number of awards) in Vietnam, followed by Hanoi and Dalat
- Hotels are the most awarded real estate type in Vietnam, followed by apartments and homestays
- Ninh BinhVietnam makes it to the top 10 most hospitable cities on earth this year
- Nearly one in ten accommodation award recipients globally have also been recognized with a Travel Sustainable badge for their efforts to operate more sustainably
As travel continues to make its return in most parts of the world, leading digital travel brand Booking. com announces the recipients of its eleventh annual Traveler review awards, including the 2023 most hospitable places on Earth and in Vietnam. Based on a pool of more than 240 million verified customer reviews on Booking.com, the Traveler Review Awards recognize travel providers from 220 countries and territories, including Vietnam, for their commitment to providing consistently outstanding service and hospitality throughout the year.
The most hospitable cities of 2023 in Vietnam
For 2023, Booking.com has unveiled the most welcoming cities in Vietnam, so travelers can experience the best in hospitality and friendliness for an unforgettable travel experience. Beach cities remain the most favored destination for vacations, with 6 out of 10 cities being beach destinations.

Top 10 most hospitable cities in Vietnam for 2023
- Phong Nha
- Ninh Binh
- Hi An
- Hue
- Mai Chau
- Tui Hoa
- Con Dao
- Dong Hoi
- Cat ba
- sapa
Most hospitable accommodation types in Vietnam
Hotels continue to rank as the most awarded accommodation type in Vietnam, with 4190 partners recognized for their efforts. Apartments claim second place with 1587 accommodations awarded, followed by host families (1467), guesthouses (411) and aparthotels (439).
Globally, for the sixth year in a row, apartments are ranked as the most awarded real estate type, with a total of 629,421 partners recognized for their efforts, followed by vacation homes, hotels, guest houses and bed and breakfasts making the top five.
Ninh Binh, ancient capital of Vietnam @ Marcus Lacey
Warm and welcoming staff is the secret to a happy traveler
When it comes to the different aspects of the stay that Vietnamese travelers valued most in the awarded accommodations, friendly staff (8.9) followed by comfort (8.7), cleanliness (8.7) and place (8.7) received the highest score. Where the for money (8.6) the property remained important in the minds of travelers along with services offered (8.5)
Varun Grover, Country Head, Vietnam at Booking.com, commented: “These awards are our way of expressing gratitude for our partner’s hard work in making everyone feel welcome and pushing boundaries to make our customers’ experiences extraordinary with a personal touch. Our partners have shown tremendous trust and have shown up time and time again for our visitors in a variety of ways by showing personal attention to detail during check-in or by offering our help to explore the destination like a local. Every journey is made more memorable by our dedicated partners, whether it’s a warm welcome from the taxi driver at the airport or a thoughtful note left in the room.”

