ChatGPT, AI technology that is considered a direct competitor to Google, is about to be integrated into the Bing search engine by Microsoft.
ChatGPT has the ability to have natural conversations and answer user questions.
According to information from The Information, Microsoft plans to apply OpenAI’s ChatGPT technology to the Bing search engine. Microsoft hopes to launch a new feature in March to attract users from competitor Google.
By using ChatGPT technology built by OpenAI, an artificial intelligence company, Bing can give users answers instead of providing results based on keywords.
Currently, both Google and Bing have the same approach to providing results based on keywords. However, Google has the upper hand thanks to its Knowledge Graph database that helps users provide information without having to visit the website.
Google’s Knowledge Graph helps users find information about a person, place, or organization without having to click on a web page.
Microsoft’s use of ChatGPT could help Bing compete with Google’s Knowledge Graph. In addition, with this new technology, Microsoft is also ambitious to bring many new types of functionality to Bing.
Thanks to a $1 billion investment from Microsoft, OpenAI publicly released ChatGPT in November to test users. Since then, its ability to answer questions has made the tool the center of attention on the Internet.
ChatGPT provides complete information about the requested keyword, from recipes to celebrity biographies. Users can even write poetry, write essays, write source code with this tool.
While AI services sometimes provide inaccurate information, some analysts and experts have suggested that ChatGPT’s ability to summarize publicly available data could make it a solution. Reliable alternative to Google.
However, ChatGPT is still in beta. Sam Altman, CEO of OpenAI, also warned that “it is wrong to use ChatGPT for important work right now”.
While ChatGPT could help Bing challenge Google’s dominance, the search giant said it won’t immediately launch its own AI engine due to “reputational risks”.
Google cited current AI chatbot problems as a reason why the company wasn’t ready to replace traditional search. However, it has used several key AI language models over the years to enhance its search engine in an advanced manner.
Microsoft has a deep relationship with OpenAI, one of the world’s leading artificial intelligence companies. The tech giant is adding a text-to-image model to Bing, powered by OpenAI’s DALL-E 2.
It also invested $1 billion in OpenAI in 2019 and has an exclusive license to use the GPT-3 AI text generator.
Microsoft has been betting its future on AI for at least six years, with CEO Satya Nadella discussing the importance of AI apps and services in a 2016 interview.
@ Zing News
