Asia Pacific ex-China achieves third consecutive year of record development performance with nearly 200 organic deals signed, adding more than 28,000 rooms to its development pipeline
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SINGAPORE, February 12, 2026 /PRNewswire/ — Marriott International, Inc. (NASDAQ: MAR, “Marriott”) today announced that its Asia Pacific excluding China (APEC) region experienced another exceptional year of growth and strategic expansion in 2025, marking the third consecutive year of record development activity in the region. This performance reflects strong demand for intra-regional travel and continued confidence from owners and developers in various markets.
“Our record performance in 2025 underscores the strength of Marriott’s growth engine in the region and the enduring trust our hoteliers have in our brands and operating platform. Sustained demand for intra-regional and international travel and a diversified portfolio have enabled us to move with determination across all markets, segments and development models,” said Rajeev Menon, President, Asia Pacific ex-China, Marriott International. “As we expand into emerging destinations and accelerate conversions and multi-unit deals, we remain focused on creating long-term value for owners while creating compelling experiences that resonate with today’s travelers.”
Record development activity and pipeline expansion
APEC achieved its third consecutive year of record development signings, with 187 organic agreements representing more than 28,000 rooms signed in 2025, an increase of 32% year-on-year. Underscoring owners’ strong confidence in Marriott’s diverse portfolio of brands and operational platform, the region closed the year with more than 400 hotels and more than 86,000 rooms under development.
Conversions remained a key growth driver, accounting for 35% of total deals signed, strengthening Marriott’s value proposition for owners seeking rapid time to market and access to a powerful global distribution ecosystem. Multi-unit deals also contributed significantly, accounting for nearly 30% of total signings, reflecting owners’ growing desire to expand their portfolios across markets and brand segments with a single hotel platform.
The top five APEC growth markets with the highest number of signings in 2025 were India, Thailand, Vietnam, Malaysia and Japan. India saw the highest number of signatures, with a record 99 contracts representing more than 12,000 rooms.
In 2025, Marriott launched Series by Marriott™ in a founding multi-unit deal in India. The deal resulted in the conversion of 26 hotels under the brand in a single day, adding approximately 1,900 rooms to its portfolio overnight. At the end of 2025, the brand had 37 open properties (around 2,600 rooms) in 23 cities across India. Operating as Fern Hotels & Resorts, Series by Marriott, the portfolio marks the brand’s inaugural global debut, showcasing a collection of eco-sensitive hotels rooted in sustainability and regional charm, and highlighting Marriott’s ability to rapidly develop brands with local resonance.
Brand dynamism in all segments
Luxury remained a strategic focus in 2025 and accounted for approximately 19% of organic room signings in 2025, with JW Marriott, The Ritz-Carlton and Luxury Collection recording the highest number of contracts signed. Marriott Viewpoints Intentional Traveler Research continue to highlight sustained long-term demand among affluent travelers, who are increasingly prioritizing wellness, personalization and purposeful experiences.
The company has strengthened its luxury product portfolio in urban and tourist destinations, with key signatures in luxury in 2025, including:
- JW Marriott Johor Bahru Hotel (opening planned in 2027) – this signing marks the brand’s planned arrival in the southern state of Malaysia. The property is set to play a pivotal role in Johor Bahru’s emergence as a dynamic destination for discerning international travelers.
- Pottuvil, in the Ritz-Carlton reserves (expected to open in 2032) – set to debut in Sri Lanka along its pristine eastern coast, this highly exclusive property highlights the company’s focus on untapped destinations, offering deeply immersive experiences rooted in nature, culture and place.
- The Ritz-Carlton, Fiji, Namuka Bay (expected to open in 2032) – a brand debut in Fiji, which is expected to expand Marriott’s presence in the destination and mark the company’s entry into the Coral Coast.
- Fraser’s House, a Luxury Collection hotel, Singapore (opened January 2026) – this is the second Luxury Collection hotel in Singapore, enriching the brand’s footprint in the city with a distinctive blend of heritage, design and modern luxury.
Marriott’s diverse portfolio of brands has also fueled growth in the midscale and lifestyle segments. The successful launch of Series by Marriott in India and the continued momentum of Four Points Flex by Sheraton underscore Marriott’s strategy of developing flexible, forward-thinking brands across the region to meet the evolving needs of travelers.
Milestone portfolio expansion and emerging destinations
In 2025, Marriott opened 109 properties in the region and marked a major milestone in its portfolio with the opening of its 700th APEC property, Legacy Mekong, Can Tho, Autograph Collection. Located on a private islet in Vietnam’s Mekong Delta, the opening underscores Marriott’s strategy to expand beyond traditional cities to emerging, high-growth, culture-rich destinations. By the end of 2025, Marriott had more than 730 properties open across 22 APEC countries, spanning 27 brands. Several notable openings during the year marked the brand’s debut in established and emerging markets, reinforcing Marriott’s commitment to diversifying its portfolio, capturing new demand drivers and delivering distinctive, locally inspired experiences across the region. Some key openings include:
- The Laurus, a Luxury Collection Resort (October 2025) – marked the brand’s entry into Singapore, strengthening Marriott’s presence in one of Asia’s leading travel and business hubs.
- The Halcyon Private Isles Maldives, autograph collection (October 2025) – debuted in the Maldives, a world-renowned resort destination, offering two private islands to meet the demand for secluded and experiential stays.
- San Benito Farm, autograph collection (December 2025) – a wellness-focused resort that represents the brand’s debut in the Philippines, aligning with the growing demand for experiential and wellness tourism.
- Moxy Kathmandu (December 2025) – a lifestyle brand debuting in Nepal, tapping into the growing population of young travelers attracted to cultural and adventure travel in emerging destinations.
With a strong development pipeline, strong intra-regional demand trends and a diverse portfolio spanning the luxury, upscale, select services and midscale segments, Marriott’s APEC region enters 2026 well positioned to continue to generate long-term growth and value for owners and guests.
NOTE ON FORWARD-LOOKING STATEMENTS
This press release contains “forward-looking statements” within the meaning of the United States federal securities laws, including statements regarding our expectations regarding growth and development; ; expected agreement signings and future project openings; our development pipeline; the pace and dynamics of development activity, conversion activity, multi-unit activity and growth in certain segments and product levels; the beginnings of the brand; travel demand; the interest, demand and preferences of the hotel owner and its guests for our brands and offerings; our long-term value offering to hotel owners; and similar statements regarding anticipated future actions and expectations that are not historical facts. We caution you that these statements are not guarantees of future performance and are subject to numerous evolving risks and uncertainties that we may not be able to accurately predict or evaluate, including risk factors that we identify in our filings with the U.S. Securities and Exchange Commission, including our most recent Annual Report on Form 10-K or Quarterly Report on Form 10-Q. Any of these factors could cause actual results to differ materially from the expectations we express or imply in this press release. We make these forward-looking statements as of the date of this press release and undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
ABOUT MARRIOTT INTERNATIONAL
Marriott International, Inc. (Nasdaq: MAR) is headquartered in Bethesda, Maryland, USA, and encompasses a portfolio of compelling brands in luxury, upscale, select, midscale, extended stay and all-inclusive, with more than 9,800 properties in 145 countries and territories, as of December 31, 2025. Marriott franchises, operates and licenses hospitality, residential, timeshare, yacht, outdoor and other products hosting products worldwide. The company offers Marriott Bonvoy®, its highly awarded travel platform. For more information, please visit our website at www.marriott.comand for the latest company news, visit www.marriottnewscenter.com. Additionally, connect with us on Facebook and @MarriottIntl on X and Instagram.
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SOURCE Marriott International
