The travel magazine Travel + Leisure has selected the frankincense village of Quang Phu Cau on the outskirts of Hanoi as one of the outstanding destinations with ‘main color of the year’: Viva Magenta.
According to the Pantone color matching system, Viva Magenta (reddish purple) is the ‘Color of the Year 2023’, described as energetic and full of life, encouraging experience, self-expression, optimism, strength and self-confidence. The vibrant pink hue of this color scheme also reveals a new joy in travel.
Travel enthusiasts can check in with this year’s colors in many destinations around the world, such as the tulip garden in Keukenhof (Netherlands), confetti in Santorini (Greece) or Cape Town (South Africa).

The frankincense village of Quang Phu Cau on the outskirts of Hanoi is the only representative in Southeast Asia honored to be on this list from Travel+Leisure. A prestigious travel magazine said: “On the eve of the Lunar New Year, visitors to this incense village will have the opportunity to admire thousands of pink and purple incense sticks scattered like bouquets along the village road and through the garden of the house. . On New Year’s Eve, people burn incense to invite their gods and ancestors to come home to celebrate Tet. When the incense is gone, everyone eats and drinks a happy new year together.”
Travel + Leisure also suggests that the ideal time to visit and experience this cultural tradition in the incense village of Quang Phu Cau is just before the annual Lunar New Year, usually in January or early February.
@ Vietnam net

