At the end of last month, OnePlus co-founder Carl Pei announced that his new startup was simply called “ Nothing. ” It was later revealed that the brand was planning to release a pair of TWS headphones. The company plans to eventually release an ecosystem of devices that could connect to each other. If this sounded familiar to you, it’s because the now defunct smartphone brand, Essential, was going to do the same.
It looks like Essential’s initial intention to create this device ecosystem aligned with Nothing as a new report reveals. 9to5Google found filings with the UK Intellectual Property Office which revealed that former Essential CEO Andy Rubin had transferred ownership of the branded assets from Essential to Nothing Technologies Limited from Carl Pei.
The transfer was completed on January 6, 2021 and initially filed on November 11, 2020. The transfer of intellectual property includes the existing trademarks, logo and the Essential trademark which are now owned by Nothing.
The Essential PH1 hasn’t been a big hit on its own, but the company’s start-up has become a unicorn – receiving a company valuation of over $ 1 billion before selling a single product . We have to ask ourselves if Nothing by Carl Pei will go beyond what everyone else has had the opportunity to do. The company ultimately failed following reports of Rubin’s misconduct during his time at Google.
Before the fall of Essential, the company planned to release a PH-2 and a PH-3, as well as a new slimline smartphone with a new interface.
Essential’s Andy Rubin tweeted them in October 2019
We wonder if Nothing would also acquire Essential’s patents, and we also wonder if the company plans to release a smartphone in the future. Given Pei’s experience in the field, we have to say that we are intrigued by his plans for the future of Nothing. The involvement of the Essential brand makes it even more interesting. Does it have the potential to disrupt the smartphone market? We do not know yet.
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