Cyber Monday is known as the first day of the holiday shopping season taking place after Black Friday and the first Monday after Thanksgiving. And Cyber Monday 2020 is not the outsider of this rule.
While Black Friday mainly targets on the in-house sale and shopping where retailers get a huge amount of customers during the sales and technological products are the hot items; Cyber Monday mostly focuses on online platforms where shoppers easily can take their times to search around for the best deals. However, since the year 2020 has already been a special year, digital retailers will have a busy Cyber Monday 2020.
Many retailers have even decided to combine the Black Friday and Cyber Monday into the event lasting during the weekend called Cyber Weekend. The retailers previously started the biggest sales from 6AM, this Friday. However, from the early 2000s, the beginning time became sooner. For example, Target, Best Buy and other retailers opened their doors at the midnight and set a challenge for the night owl.
Recently, there is no significant difference in the way customers shopping in Black Friday or Cyber Monday since they takes place in both online and offline stores. In fact, online shopping is becoming a trend thanks to the convenience of the ability to purchase a bunch of things via the Internet. In 2018, the Cyber Monday’s sales reached $7.9 billion of revenue, which outweighs the record set by the Black Friday’s revenue of $6.2 billion.
According to Adobe, Cyber Monday 2020 is expected to break the revenue records and keep its top spot as the busiest online shopping day, with shoppers expected to spend as much as $12.7 billion or 35% more than in 2019.
The logistical abilities of retailers will be tested by the increase in digital orders during Cyber Weekend. Using stores as fulfillment centers, adding curbside pickup and working with delivery services such as Uber, Lyft, Postmates and Instacart are the changes that many retailers has made this year in order to satisfy customers’ purchases.
“Retailers that haven’t been planning for ‘shipageddon’ will be in a tough position as they scramble to fulfill the onslaught of digital orders before the winter holidays,” Rob Garf, Salesforce vice president of strategy and insights, said. “With the influx of online orders, retailers that planned for shipping constraints and instituted creative last-mile options will be winners.”
“Because of COVID and the extension of in-store sales to online, there’s no difference between Black Friday and Cyber Monday anymore,” Greg Sterling, vice president of market insights with online presence firm Uberall, said. “They’re now just bookends for an extended shopping weekend.”
Besides the big retailers such as: Amazon, Walmart, Target, Wayfair, Best Buy… are on the sales; tons of goodies has been operating their sales at a reduced price, for example, Apple products, smart TVs, gaming and toys, smart home appliances consisting of home security and smart lights, vacuums, … and fashion items from leading bands like Adidas, Kate Spade and Cole Haan.
Therefore, in order not to miss a great deal, do not forget to bookmark your favorite retailers and recheck all the time in case of new promos recommended. Buyers can be announced the time when the sales begin and the best deals’ links by signing up for brand newsletters.
Nonetheless, it is necessary to stay conscious in order not be absorbed in discount. The item sold on these days will have a better price, but it does not mean that their quality is better. These occasions are also the opportunity to release the inventory, and as a result, buying the poor quality product is difficult to avoid.