Dynamic collaboration helps children’s creativity take flight in more than 60 countries, transforming everyday family moments into imaginative journeys
EASTON, Pennsylvania., December 26, 2025 /PRNewswire/ — Crayola has partnered with McDonald’s for the first time globally with a new Happy Meal experience to propel children’s imaginations into orbit and transform the universe into a web of creativity.
The Happy Meal offers an exclusive range of co-branded space-themed activity kits and toys, designed to encourage hands-on creative moments the whole family can share. The limited edition Planet McDonald’s Happy Meal is rolling out to participating McDonald’s restaurants in over 60 countries across EMEA, the UK, Asia and Canada, with availability varying by market through March 2026, while supplies last.
The campaign also incorporates an interactive digital experience in which children can scan their creations and watch them come to life in a dynamic space-themed environment, filled with opportunities to explore, learn and create even more.
“Crayola’s mission has always been to inspire and foster creative exploration, discovery and self-expression in every child. This partnership with McDonald’s brings that mission to life in a bold and unexpected way,” said Anna Roca, Head of Global Partnerships at Crayola. “We are thrilled to collaborate with McDonald’s to transform one of the most beloved family experiences, the Happy Meal, into an imaginative journey, integrating more creative moments into everyday activities. Together, we empower children to take a giant step toward creativity and fill the universe with color.
The Happy Meal boxes and campaign advertising feature imaginative illustrations created by children, celebrating the authentic creativity that fuels the campaign. And, in a first for Crayola, the leader in children’s creative expression products has become a supplier of colored pencils to McDonald’s. Another distinctive element of the program is the integration of Crayola’s creative intellectual property across all marketing touchpoints. The collaboration also supports parents’ desire for meaningful and hands-on play while providing their children with a way to extend their creative adventure into the digital world.
“At McDonald’s, we’re always looking for ways to create fun, surprising and engaging experiences that connect families in meaningful ways. This unique partnership with Crayola allows us to offer personalized, interactive experiences that connect culture and creativity through a space-themed journey that puts kids in control of their own narrative,” said Sheila Hamilton, senior director of global brand marketing at McDonald’s.
Media Contact:
Constance Walker
Crayola
cwalker@crayola.com
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SOURCE Crayola
