Plano, Texas,, February 19, 2025 / Prnewswire / – In two weeks, at the Mobile World Congress in Barcelona, SpainYamaha Motor Corporation, In the United States Marine Business Unit and KDDI Spheréien, the Connectivity Center of American Excellence of the KDDI group, will demonstrate their collaboration which will define the future defined by the software in the navigation industry.
Connected Boat® Technology, Yamaha Pleasant Navigation Initiative, delivered by the Yamaha Marine Systems Company, Inc, Siren Marine subsidiary, with KDDI and its partners’ ecosystem is the next great growth opportunity in software defined vehicles.
To meet the needs of tomorrow’s customers, Yamaha believes that the connected experience is at the very center of the navigation experience. The ability to monitor, monitor, control and maintain your boat via connected technology is a great growth opportunity for Yamaha with large -scale impacts between boats, Yamaha dealers and consumers.
“We intend to connect all marine products before 2030, because it becomes a standard part of the pleasure navigation experience,” said Andrew Cullen, Director of Connectivity of the Marine Commercial Unit Yamaha. “The partnership with KDDI and their global approach to connectivity with the user experience in scene have really helped to give life to our vision of connected boat technology.”
“This is the next chapter of growth in the navigation navigation industry,” continues Björn Qvarsell, head of the product portfolio at KDDI Spherence. “The trip with Yamaha was simply incredible where it seems that not pass without our finding even more ways to strengthen the value of the customer and for the benefit of our two companies and partners.”
The two companies are on site in Barcelona For # MWC25 which takes place on March 3-7and deliver a discourse on the stage of connected industries, Wednesday March 5As part of the Smart Mobility Summit. The keynote is supported by a part of joint partner at the GSMA pavilion. Please visit the Pavilion and the main KDDI stand N ° 4E20, next to Hall 4.
More information can be found on sirenmarine.com, yamahaoutboards.com and spherence.io
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