Xiamen, China,, April 28, 2025 / Prnewswire / – With the growing popularity of healthy lifestyles and the generalized promotion of physical form, the global market for sports shoes and clothing continues to develop, motivated by the growing demand for consumers of high -performance racing products. In 2024, the world racing shoes market reached $ 51.3 billion. The growth of this sector is mainly fueled by the following factors – awareness of health and mass adoption of marathon breeds. As emphasis is increasingly put on health and physical form, it has encouraged more consumers to engage in the race, which stimulates the demand for professional running shoes, functional sportswear and related accessories.
In addition, the growing participation of marathons and road racing events has considerably widened the performance running shoes and racing equipment, athletes showing an increasing preference for high -performance shoes and smart portable devices.
Among all the sports clothing brands, Chinese sports clothing brands have acquired more and more recognition on the world markets, going from regional players to international competition brands. With the global rise in the culture of Chinese trends, foreign consumers have shown growing awareness and demand towards avant-garde creations, high value cultural elements for the maximum and deep integrated in Chinese brands.
Chinese sports brands have strengthened their global presence through strategic initiatives such as collaboration with international ambassadors, the sponsorship of the main sporting events and the enlargement of global sales channels. These efforts have a considerably improved brand influence on the international scene. Meanwhile, the main Chinese sports brands such as Li -ing, Anta and XPEP have increased investments in research and product development, technological innovation and sustainable materials, allowing them to provide internationally competitive products with high performance, comfort and quality. As consumer preferences are evolving, an increasing number of international buyers choose Chinese brands, further solidifying their global market share and accelerating their transition to forecasting and internationalization.
Chinese sports brands have also increased their presence in national marathon events, domestic race shoes demonstrating increasing stability in professional races and significantly higher adoption rates among athletes. Meanwhile, the participation of the marathon has gone through ChinaWith both event numbers and the expansion of the scale in parallel. In 2024, China Hosted 749 races on the road from different levels, attracting more than 7.04 million participants, reflecting the adoption of increasing mass and the regional expansion of marathon events in the country.
As participation in the marathon increases, the demand for professional racing equipment continues to degenerate, with performance running shoes, humidity pivot clothes and GPS smart watches become essential for runners. This trend not only motivated the expansion of the performance equipment market, but has also fueled continuous progress in the design and technology of racing shoes. The runners and participants in the marathon now form a key consumption segment, their growing demand serving as a crucial engine of market growth.
Sports brands play a central role in the sponsorship of the marathon, racing shoes being very aligned with the content of marathon events, making it a natural choice for sports marketing initiatives. The wide exposure and high engagement levels in marathon events offer sports brands greater visibility and stronger marketing efficiency. Consequently, marathon events have become a critical marketing battlefield for sports brands, further strengthening the recognition and competitiveness of brands in the performance sportswear market.
XTEP – The market leader in professional racing shoes
As a well -known domestic sports brand, XPEP has solidified its position in the race shoes sector by making shoes under execution of its main objective of the product while taking advantage of an in -depth exhibition thanks to marathon sponsorships. Since he launched his strategic expansion in the category of racing shoes in 2007, XTEP continually deepened his presence on the race track. After more than a decade of accumulation and refinement, he established a solid basis of technological R&D and innovation of products, passing successfully from a brand of mass sports clothing to a professional race brand. This strategic approach successfully positioned XTEP as a leading choice among consumers on the racing shoes market.
Designed specifically for the race, racing shoes play an essential role in ensuring safety and improving sports performance. Thanks to in -depth information on the needs of runners and the continuous optimization of product performance, XPEP has built a solid base in running shoes technology and launched professional running shoes. With a light design, advanced carbon plaque technology and exceptional cushioning performance, shoes have been widely recognized by professional runners and basic user groups, becoming their favorite choice for training and competition. The flagship product of XTEP, the 160x series of products, has always obtained global recognition and the prestigious racing shoes prices for its exceptional performance and advanced technologies.
Taking advantage of its product advantages, XTEP obtained exceptional sales performance on all distribution channels in 2024, marking a significant jump in the market share and strengthening its leadership in the industry.
In addition, XTEP continues to extend its influence in the running industry thanks to an in -depth commitment to marathon events and the creation of a complete runner ecosystem. During the years of continuous in-depth communication and interaction with runners, XPEP has gradually built a single-counter professional service system covering product experience, feet shape and walking analysis, scientific training councils and post-course recovery. This global approach improves not only the sports experience from start to finish for runners, but also allows the brand to acquire more precise information on the real needs of different groups of runners, providing continuous comments and support for product development and optimization of services.
XPEP’s full spectrum shoe portfolio meets a wide range of needs during the execution – daily training and competitive races for professional marathon runners in daily racing for recreational athletes. This full range of products meets the various scenarios for using runners at all levels, making complete market coverage, from elite race to mass participation.
XTEP continues to support China Road race events and sponsored a total of 44 marathon races nationally in 2024. With its expansion market in recent years, XPEP has become a leading brand in the national and international race shoe industry.
Consequently, XTEP has become one of the most important sponsors of marathon events, regularly increasing its market share in the racing shoe segment. With its innovation continues and its expansion of the market, XPEP has firmly established itself as a leading brand in the world racing shoes industry.
Based on an in -depth market study, Frost & Sullivan has officially recognized XTEP International Holdings Limited for its exceptional leadership on the market. XTEP received the “world leader brand in terms of racing shoes sales volume in 2024” and the “best -classified race shoe brand by carrying the rate China Marathons in 2024 “, affirming its dominant position in world sales and the participation of the marathon on a national scale.
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