A new XRC space opens up Singapore‘S Kallang Wave Mall, mixing equipment, culture and community
SINGAPORE,, September 21, 2025 / Prnewswire / – XPEP, a brand of the leading Chinese performance sportswear, opened its first running club store Asia has Singapore Kallang Wave Mall. More than a typical point of sale, the new store brings together high performance racing equipment and community spaces to create a hub for local runners, with immersive displays and multi-category presentations which offer a full range of products in progress. It also provides services dedicated to professional runners, including marathon events, training camps, coaching sessions and stimulator programs. Guided by its strategy of “professional runners influencing mass runners”, XPEP aims to serve both competitive elite runners who help to prove the excellence of products, as well as by beginners and racing enthusiasts.
Singapore has a dynamic and deeply rooted race culture, supported by a robust calendar of world -class events. According to Singapore Sport (Sportsg), the race and jogging regularly rank among the main physical activities of the country, anchored by events such as the Standard Marathon of Singapore – which attracts more than 50,000 local and international participants each year – and an increasing circuit of communities. Capitalizing on this enthusiasm, XPEP launched its first running club store (XRC) in the region. Designed as a retail destination and a community base, the XRC will host group races, training sessions and member events, offering performance shoes for competitive athletes and versatile clothing for daily training and wear. The runners can scan the QR code to reach XRC for exclusive events and product experiences.
To mark the opening, XPEP organized an “XRC Run” launch event. HAS 6:30 am on September 20More than 200 runners gathered outside the store for a community race. Participants came from a wide range of industries, including finance, technology and education, and ran into Custom Xtep t-shirts along a route that passed the picturesque Kallang river, offering a backdrop in town. The race highlighted the energy of Singapore Make the connection of the community and xpep with it. After the race, the elite runners were invited to an Elite assessment of the 160x 7.0 dedicated champion collection, where they tested the new carbon plate racing shoes and participated in interactive sessions. Many participants said that the experience had helped them choose the equipment better and appreciate the support of Xpep runners.
The running club Store is part of XPEP’s efforts to connect the professional race with daily participation. It aims to be a place where runners can find equipment, receive advice, share experiences and feel supported at each stage of their race trip.
About XTEP
Group Xpep, one of the main sports brands of Chinawas founded in 1987 and officially established as a brand brand in 2001. The group was registered on the Hong Kong Stock Exchange on June 3, 2008 (01368.hk). In 2019, the group launched its global strategy, incorporating Saucone, Merrell, K • Swiss and Palladium to become a leading international sports group with several sports brands. To find out more about XTEP, please visit https://www.globaltep.com/
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