The new platform allows brands to reach buyers directly within Lazada, Lazada ecosystems
SINGAPORE,, August 26, 2025 / Prnewswire / – Xtend, a leading trade media platform brittle the discovery of the brand and measurable performance through Southeast Asia Top Marketplaces, announced today the launch of its new electronic commerce solution in the first market. Designed for electronic commercial platforms such as Shopee and Lazada and Tiktok Shop, the solution allows brands to increase the visibility of the platform, to connect with high-intention buyers and to reach the growth of traceable sales, to meet the main challenges in the landscape of electronic commerce and the performance of the region.
In Southeast AsiaAn important part of online purchases takes place within market ecosystems rather than on direct websites to consumers. According to StatesmanThe electronic commercial market in Southeast Asia should grow at an annual growth rate made up of 8.79% between 2025 and 2029, reaching an estimated volume of USD 187.16 billion By 2029. While Meta and Google dominate digital announcements budgets, cost increases and public saturation limit yields. Many brands also find it difficult to obtain visibility at mid-term and to follow the return to advertising spending in these platforms. Xtend’s First Marketplace approach is natively built for this environment, aligning with category behavior, product networks and user intention models specific to each platform.
The new solution combines several capacities to meet these challenges. Shopit Brand Discovery offers catalogs of organized products that stimulate qualified traffic to brand pages in various electronic commercial platforms, fill the gap between awareness and conversion. The inventory supported by trade incorporates dynamic lists into the application, native investments and brand windows with the programmatic extension of the audience, carrying out both intention and the scale. Marketplace Measurement provides the allocation from start to finish to the Roas without requiring additional pixels or SDKs, fully operating in Shope’s native capacities. The useful trade signals use the first part data to reveal the intention of the category, the repeated purchasing behavior, the models of use of applications and market conversion trends. A performance -based model aligns prices with the results, offering a low risk option for large campaigns such as 9.9 and 11.11. The plug-and-play integration process allows brands that already sell on Shope to quickly activate campaigns without creating destination pages or download catalogs. The effectiveness of the solution has already been demonstrated by a recent campaign with Unilever Indonesiawhich ended with a positive return to advertising expenses (ROAS).
By integrating the brand’s narration with measurable performance at the bottom of the funds, the solution helps brands stand out earlier in the purchasing course and follow sales to completion. This approach allows more efficient targeting of buyers in an active purchasing state of mind, improving both conversion rates and long -term equity.
The new solution was presented at the SACHEE Super Summit in Indonesia This month, where Xtend participated as an exposent and preferred partner of buyers. The event, the largest annual gathering of sellers, creators and partners of the buyers’ ecosystem, has highlighted the innovations that help brands develop inside and beyond market advertising, and Xtend presented its market solution focused on the participants in industry.
“In the electronic commerce environment in Southeast Asia, first place, brands need solutions that natively work when purchasing decisions are made,” said Muralidharan, sales manager at Xtend. “By taking advantage of real purchasing behavior data, we have designed this solution to help brands create a stronger influence in the platform ecosystem and translate them into a sustainable growth of businesses.”
About Xtend
Xtend is a leading digital marketing technology agency. The company offers algorithms powered on AI tailor -made to improve creative efficiency, precision targeting and user engagement. Its solutions allow brands of electronic commerce, fintech and travel to optimize conversions on the dynamic markets. With a world range covering 127 countries and a network of more than 50 influential partners, Xtend’s solutions lead around 10 million purchases per month. Its versatile capacities take care of various objectives, including a new acquisition of customers, the re -engagement of dormant users and targeted strategies.
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Source xtend
