BEIJING, January 4, 2025 /PRNewswire/ — China Wuliangye, the leading baijiu manufacturer, launched a new 3D advertisement in New York Times Square, the United Statessending the message of “harmony” to the global public in early 2025.
The ad presents the brand through a cute animated panda, both of which symbolize bridges fostering deeper international cooperation and exchanges.
As a friendly envoy for cultural exchanges between China and foreign countries, the cute panda images are applied as southwest China Sichuanan area known as the birthplace of the giant panda, is also home to the rich fragrance of Wuliangye.
With the innovative expression of “Harmony in diversity”, Wuliangye introduces the unique charm of Chinese culture to the world, allowing consumers around the world to have a deeper understanding and recognition of the brand.
As a representative brand of Chinese baijiu, Wuliangye has strived to go global and launched the Harmony-Themed world tour. It has established three key marketing centers in the Asia-Pacific, Europeand the Americas to strengthen their overseas operations. The brand has also collaborated with world-renowned spirits groups to launch products tailored to international trends, such as the new product “Wuliangye Ziqidonglai (purple air comes from the East)” and launched innovative initiatives such as the series “Destined Crystal Life” in partnership. with Swarovski, integrating traditional heritage with fashionable and diverse cultures, promoting the beauty of traditional culture, and endowing Chinese baijiu brands with new connotations.
In 2024, Wuliangye further expanded its global presence with 21 new overseas markets rolled out with duty-free, retail, F&B, e-commerce and special channels. Wuliangye also collaborated with Camapri Group on preparing innovative cocktails and launched the “Wuliang Highball” to provide consumers around the world with more diverse choices.
It is worth noting that Wuliangye has been successively listed in the “Global 500 Most Valuable Brands”, the “Top 50 Most Valuable Spirits Brands Globally” and “Asia 500 most valuable brands”. In December 2024The “World’s 500 Most Valuable Brands” list released by World Brand Lab saw Wuliangye once again honored for the eighth consecutive year, with the brand increasing its ranking at the top of the spirits industry. In addition, the company was also ranked among the top 50 most loved Chinese brands by foreigners, gaining global recognition for its deep heritage, mild taste and exceptional quality.
Original link: https://en.imsilkroad.com/p/343863.html
SOURCE Xinhua Silk Road
