SINGAPORE – Media OutReach – August 24, 2023 – Workato today announced the first digital automation and integration solution to join the Infocomm Media Development Authority (IMDA) Advanced Digital Solutions (ADS) program, as part of of
Go Digital SME Program. Through this program, Workato, a leader in business automation, aims to onboard more than 1,500 SMEs and help them access funding, resources and opportunities to scale up their digitization efforts in the areas of human resources. , marketing, sales and finance.
From left to right: Rajesh Nair, CEO of HReasily, Allan Teng, Founder and Senior Advisor of Workato APJ, Senior Minister of State, Ministry of Communications and Information, Mr. Tan Kiat How, Yean Cheong, Executive Director of SGTech and Sharon Lee, co-founder and COO of HReasily.
ADS is IMDA’s program to help companies drive solutions such as advancement/integration, sustainability such as carbon management, resource optimization and e-commerce. With Workato on ADS, they will provide SMBs with automation and integration solutions through its community of ecosystem partners. These partners include HReasily, one of Asia’s leading payroll and HR solutions companies. HReasily offers a comprehensive yet simple solution to effectively and strategically manage HR processes, improve employee experience and drive organizational growth while ensuring compliance across multiple countries in Asia.
The Senior Minister of State for the Ministry of Communications and Information, Mr. Tan Kiat How, presided over the launch of the digital automation offering under IMDA’s Advanced Digital Solutions program.
Other partners include SGTech, a trade association for Singapore’s technology community which will introduce Workato’s ADS program to appropriate technology partners and SMEs through the association’s digital transformation programs such as “DT-SME”, as well as Stone Forest, a business solutions company that provides digital solutions. advising SMEs as part of IMDA’s Chief Technology Officer (CTO)-as-a-Service program. Workato is also looking to invite more technology partners to join its ecosystem to help SMBs derive value from their digital transformation efforts.
“Workato’s goal has always been to enable businesses to harness the power of automation for transformative business growth,” said Allan Teng, Founder and Principal Advisor, Workato APJ. “With Workato’s low-code and no-code integration and automation platform, we look forward to collaborating with IMDA and Singapore’s innovative ecosystem partners to create a vibrant ecosystem that will help SMBs unleash the full potential of digital.
“We are seeing today that businesses are using multiple applications. Without workflow automation and integration, SMBs will experience inefficiencies in business processes that span different applications in HR, finance, operations, and sales. “said Sharon Lee, co-founder and COO of HReasily. . “Our goal in partnering with Workato is to equip SMBs with the tools they need to streamline their operations and drive their growth. We are excited to offer integration and automation solutions under HReasilyPro, which we are launching today. HReasilyPro, with its richer features and ecosystem of platform integrations helps SMBs navigate this fragmented complexity. We see this as the next wave of digital transformation.
Launched by IMDA in March 2020, the ADS program was set up to help businesses deepen their digital capabilities, strengthen business continuity and build long-term resilience for business growth in this economy. digital. Since then, the program has helped hundreds of SMEs adopt advanced and integrated solutions.
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