While fashion trends take as quickly as they come, athleisure has made its mark over the past decade and only continues to thrive. According to a report published in early 2022 by Grand View Research, Inc. The global athleisure market is expected to reach $662.56 billion by 2030. to the gym, downtown for brunch or meet up with friends.
“What we wear is a reflection of how we feel”
The most favored part of the athleisure trend is the mix of aesthetics from both sectors; sports and fashion. Fashion gives sport a boost in credibility and sport gives fashion functionality. Combining functionality with clean minimalist design, athleisure thrives as it taps into several broad trends, including a consumer shift towards more comfortable clothing that can be worn both indoors and out. As the work environment has been made less formal, the demand for comfort, style and performance in clothing has seen athleisure soar.
Going beyond a fashion trend, Athleisure represents a health-conscious and wellness lifestyle that has been of great importance after the pandemic. While change is the one constant in the fashion industry, athleisure is expected to remain part of a staple wardrobe as consumers are now more aware than ever of comfort and healthy lifestyles. Sustainability is also an important aspect in athleisure, driven by the willingness of consumers to spend more on ethical and clean fashion, and the propensity for sustainable development of millennials.
From the same creator of Leinné, a sensual resort clothing brand that spread its wings from Vietnam to Europe and Hong Kong, Gosker is a line from Parisian creative director Mimi-Minh Nguyen and Artisanal Fashion Co. rediscovering casual and comfortable clothing for men and women. women, with the philosophy, “What we wear is a reflection of how we feel.”
Gosker offers basics that help you do more, clothes that feel good, clothes that instill confidence in comfort and allow you to reconnect. It makes comfortable accessories and clothing that can be worn both indoors and outdoors.
Gosker promotes an active lifestyle and sporty flexibility through functional, robust and suitable designs that can be worn anywhere. Each of his pieces is a blend of versatility and style, like a blank canvas that leaves room for self-invention and for the wearers to easily create multiple looks.
For Mimi-Minh Nguyen, founder and creative director of Gosker, clothing is a non-verbal language for us to tell the world about ourselves. Every brand should be associated with a lifestyle, and for Gosker it’s responsiveness, confidence, self-connection and positive energy. “Imagine walking down the street, you see someone carrying a tote bag with the words ‘I knew I could’, and you suddenly feel a little more energetic. Joy can come from such a moment,” says Mimi-Minh Nguyen.
Mimi-Minh Nguyen in Gosker Large Canvas Tote Bag “I Knew It Could Be Done”
Just as music has feel-good music, the kind of music that makes us smile and brighten up a gloomy day, fashion has feel-good clothes, clothes that make us feel good about who we are. That’s exactly what Gosker is looking for. The creative director said: “Wellness is often associated with a healthy diet or exercise. Few people notice that wellness is also what we wear. Wearing what makes us comfortable can lift us up, improve our mood and productivity.”
Just as music has feel-good music, the kind of music that makes us smile and brighten up a gloomy day, fashion has feel-good clothes.
With such a philosophy in mind, Gosker’s designs are made to make the wearers feel good. The words “I knew it could be done” printed on the large tote bag, stylized lightning details on the cursive G logo or a mischievous ghost pattern on the soft, breezy fabric complement a versatile athleisure outfit. Gosker’s basic color palette of white, cream, black or more prominently with blue, pink and red helps the wearer freely choose colors to suit their mood.
Playful details about Gosker’s designs
By making ethics a statement, Gosker creates simple yet sustainable products, moving away from mass production and snapshot, to ensure iconic and timeless pieces: signature soft cotton bucket hats, tote bags, oversized sweatshirts, tote bags, all carefully handcrafted on Craft Fashion Co.a manufacturing company pioneering aesthetic handmade accessories with its 30-year-old workshop in Vietnam.
Today, a brand will not succeed without starting from and striving for a clear goal. Mimi-Minh Nguyen said: “Gosker’s spirit is to move forward and challenge boundaries. We always strive to do better, find new ways to practice sustainable fashion holistically and convey positive values through our clothing.” As a newbie to Vietnamese athleisure fashion, Gosker promises to become a name worth looking forward to when shaping a clear style with a lasting vision.
Follow gosker and Leinne for the Gosker x Leinné collection soon to be released online on Gosker.club and the Galerie Mode website: galeriemode.store.
In the accelerating fashion world we live in, many young designers are adopting a collaborative spirit, seeking an incorporation of cultural and artistic expression into their creations. The world has witnessed several collaborations between streetwear brands and museums, from Vans x New York’s Museum of Modern, Levi’s and MOCA Los Angeles to Coco de Mer and the Victoria and Albert Museum in London. This concept arouses interest because it comes up with the idea of a collaboration where fashion and art, the different aspects of visual arts, can harmoniously go hand in hand.
In Vietnam, the Gosker x Leinné collection impressed with a photo shoot at the Ho Chi Minh Museum of Fine Arts, which holds valuable works of art in the fields of history, sculpture, painting and architecture. With the idea of coordinating street style by mixing clothes, bags, hats from two brands Leinné and Gosker, the lookbook photoshoot of the Gosker x Leinné collection is a story that combines modernity and classic. Each design is an embodiment of liberal spirit, confidence and meticulousness in every seam and choice of materials, exuding a sophisticated lifestyle through everyday wear.
The identity of the collection lies in the simple, playful colors and designs, captured with the muted walls and classical architectural details as a backdrop, and the mixed European and Asian aesthetic beauty of the museum. Gosker x Leinné strives for a street style that includes cultural values. Going to an art exhibition is not only an academic activity, but also a spiritual pleasure that is increasingly attached to young lifestyles.
The Gosker x Leinné collection consists of modern, highly functional clothing and accessories, available in neutral colors and versatile shapes, while staying true to Leinné’s sustainability. With a youthful look, the designs promise to stay chic: from t-shirts to bucket hats or caps, made from upcycled fabrics, organic cotton and bamboo cotton.
Gosker is a new project of the eco-luxury brand Leinné and Artisanal Fashion Co.. Born from the modern, dynamic spirit that characterizes the athleisure style and the concept of elevating sporty leisure. Gosker, with quotes designed on classical forms, embodies openness, trust, self-connection and positive energy.
Artisanal Fashion Co., Ltd combines heritage and modern spirit, targeting international and domestic markets. The company’s mission is to transform traditional production methods and uphold the value of creativity and rigor in Vietnam, providing an innovative and more efficient working environment by using new technology.
Follow gosker and Leinne for the Gosker x Leinné collection soon to be released online on Gosker.club and the Galerie Mode website: galeriemode.store.
By Vy Tran, a content creator and freelance writer in Vietnam’HCMC
