PETALING JAYA, Malaysia, December 6, 2024 /PRNewswire/ — VISTA Eye Specialist (VISTA), Malaysia leading provider of comprehensive eye care and refractive surgery services, proudly announces a transformative partnership with the PX Ninety Programled by a world-renowned patient experience expert Shareef Mahdavi. This collaboration sets a new benchmark for healthcare excellence, aligning with VISTA’s bold vision for 2025, Ikigai WowX (Wow experience)which focuses on creating targeted and enriching experiences for patients, employees and communities.
Shareef Mahdaviauthor of the acclaimed book “Beyond sleeping habits” and a global authority on patient experience, brings more than 30 years of ophthalmology expertise to the partnership. As founder of the PX movementShareef has helped countless healthcare organizations and healthcare professionals around the world improve patient care, drive sustainable growth, and lead the transformation of healthcare toward a more empathetic and meaningful experience.
“Health care is about more than outcomes; it’s about creating meaningful connections that have a lasting impact” said Shareef Mahdavi. “VISTA’s commitment to adopting the PX Ninety program demonstrates visionary leadership in reshaping patient care. By integrating personalized care with employee empowerment and community engagement, VISTA is redefining what it means to provide exceptional healthcare.
Transforming the Patient Experience with PX Ninety and Ikigai WowX
PX Ninety, designed to instill empathy, communication and personalization in every patient interaction, complements that of VISTA. Ikigai WowX philosophy. Rooted in the Japanese concept of ikigai— a sense of purpose and fulfillment — WowX represents VISTA’s mission to deliver exceptional experiences that go beyond medical care to transform lives.
“Our goal has always been to go beyond clinical excellence,” said Carole HengRegional Center Manager at VISTA and Lead Experience Designer for VISTA PX ninety program. “With PX Ninety and Ikigai WowX, we are redefining eye care by creating interactions that are not only impactful but transformative for our patients, our staff and the communities we serve.
Through the PX ninety program, VISTA drives cultural change within its organization by empowering its management team Experience Designers has:
- Improving patient care: Provide care that makes patients feel valued, understood and inspired.
- Empower employees: Foster a work culture where purpose and collaboration thrive.
- Communities of Impact: Extend care beyond the clinic, enriching the lives of community members.
Why Patient Experience is the Future of Healthcare
Patient experience is emerging as a key differentiator in healthcare. VISTA’s strategic focus on how patients feel at every stage of their journey aims to address not only clinical needs but also emotional well-being, creating moments of joy and hope.
“Imagine a patient who has suffered from visual impairment for years and suddenly sees the world clearly for the first time.” explain Bernard Chantraining and sustainability manager and experience design coach for the PX90 at VISTA. “It’s more than a medical outcome; it’s a life transformation. PX Ninety and Ikigai WowX allow us to celebrate these moments and inspire patients to live with newfound confidence and purpose.”
Leadership in healthcare innovation
This collaboration highlights VISTA’s position as a thought leader in healthcare, setting a precedent for others in the industry to follow. By prioritizing the patient experience, VISTA redefines healthcare not only as a necessity, but also as a mission to achieve purpose, satisfaction and impact.
“VISTA’s adoption of PX Ninety is an invitation to the healthcare sector to think bigger,” said Shareef Mahdavi. “It’s about making health care more humane, more compassionate and, ultimately, more meaningful for everyone involved.”
About VISTA Eye Specialist
With 18 locations across Malaysia, VISTA Eye Specialist has earned its reputation as a trusted provider of comprehensive eye care and refractive surgery services. Committed to clinical excellence, innovative technology and a patient-centered approach, VISTA continues to transform lives by improving vision and enhancing the well-being of patients and communities.
About Shareef Mahdavi
Shareef Mahdavi is a globally recognized expert in patient experience. As the founder of the PX movement, he and his team created the PX Ninety program for guiding healthcare organizations around the world to adopt patient-centered care, improve employee engagement, and achieve sustainable growth. Shareef is the founder of SM2 Strategicconsulting firm specializing in healthcare transformation, and author of “Beyond the ways of sleeping”, a definitive guide to delivering exceptional patient experiences. More information: www.pxmovement.com.
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SOURCE VISTA Eye Specialist
