As the hotel industry strives to crawl out of the devastation wrought by the global pandemic, an independent resort has signed up with Southeast Asia’s largest privately owned independent hotel management company to leverage its online distribution system.
Alma Resort in Vietnam’s peninsula, Cam Ranh has joined forces with Archipelago International to implement its “Powered by Archipelago” system that includes a range of services from booking systems to inventory generation designed to dramatically increase online revenue.
The Powered by Archipelago distribution system uses a variety of tools and systems to build hotel awareness and generate online room sales, including channel manager software, rate shopping software, a rate parity checker and fixer, metasearch integrator, campaign performance analyzer, geographic market penetration analyzer, Archipelago’s website, membership programs and more.
Following Alma’s connection to the system, the resort’s director Herbert Laubichler-Pichler says the “first signs are promising”, with the property directly benefiting from up to 20 bookings per day for an average duration of two nights through Powered by Archipelago.
“I see a very positive change in the number of bookings and in the average rates,” says Laubichler-Pichler.
Archipelago International recently entered the Vietnamese market with the launch of Archipelago Indochina in partnership with Vietnam-based wealth management and hospitality consultancy Optimum Hospitality.
The group has signed up independent hotels in Ho Chi Minh City, Phu Quoc, Nha Trang, Cam Ranh, Hanoi and Ha Giang. As part of its distribution and revenue management services, Archipelago Indochina connects the hotels to the Powered by Archipelago system, automates their distribution processes and connects them with more than 3,000 partners. Besides exploiting long-term relationships and agreements with OTAs (online travel agencies), Archipelago Indochina also trains and monitors the reservation teams of the hotels.
