According to a report by Brand Finance, the value of Vietnamese brands continues to increase despite the impact of the pandemic.
Vietnam’s brand value increased by 11%, from USD 388 billion to USD 431 billion. Compared to 2019, the absolute value of Vietnamese brands has increased by 74%, the fastest increase in the world.
The value of the top 50 brands increased by 36% compared to last year. Top 10 brands are worth USD 24.4 billion, accounting for 67% of the total 50 leading brands in Vietnam.
Viettel is the most valuable brand, brand value increased by 44% to USD 8.8 billion. Next up are VNPT, whose brand value increased by 4% to USD 2.9 billion and Vinamilk whose brand value increased by 18% to USD 2.8 billion.
By field, telecommunications has the most valuable brands, with a total value of USD 13.1 billion. Next up is the banking sector worth USD 8.5 billion from 12 brands. Third, the food sector is worth USD 3.5 billion from 7 brands.
Source: Brand Finance
Some of the new brands added to the ranking include Nam Long (brand value 164 million USD), Vinacomin (brand value increased by 97% to USD 83 million), Chinsu (brand value increased by 97% to USD 68 million) and Masan Consumer (brand value increased by 97% to USD 83 million). by 84% to 66 million USD).
Mr. Lai Tien Manh, Country Representative of Brand Finance Vietnam, said the pandemic created many challenges for Vietnamese brands, but also brought opportunities and a sense of innovation in branding.
Alex Haigh, Managing Director of Brand Finance Asia – Pacific, judged that despite the difficulties of the pandemic, Vietnam is still economically stable and developing rapidly thanks to the support of technology.
To continue to develop brand equity and build the country from product focus to marketing and building a national brand, brands need to change, respond quickly and diversify, and engage with audiences more easily. From there they will position the brand better and better.
@ Vietnamnet
