Suy nghĩ lại về chuyến du lịch
i dịch Covid-19 khiến ngành du lịch chìm trong u ám khi th trường nội địa óng băng vì các biện pháp xa cách xã hội, và thị trường khác du lịt. Gn 95% is so doable with the phone. nhiều địa phương, du lịch không còn là động lực chính thúc đẩy nền kinh tế.
Sau khi Việt Nam chính thức mở cửa hoạt ng du lịch vào ngày 15 tháng 3 năm 2022, một lượng lớn khách du lịch đã nhanh chóng đổ về các điểm du lịch s. Tuy nhiên, một trong những mục tiêu của Việt Nam trong năm nay là đón 5 triệu lượt khách quốc tế dường như không còn khả thi. Theo Tổng cục Du lịch, tính in ngày 29/9, Việt Nam mới đón 1,6 triệu lượt khách quốc tế.
Bên cạnh những nguyên nhân khách quan, khó có thể phủ nhận du lịch Việt Nam còn nhiều vấn đề muôn thuở, ảnh hưởng đến lượng khượnháng khn
“Ti sao khách quốc tế n Việt Nam chỉ bằng 1/3 Thái Lan? Tại sao du khách in Việt Nam chi tiêu ít hơn nhiều? Tại sao họ lại truyền nhau rằng đi Việt Nam đẹp, rẻ nhưng không chuyên nghiệp và dịch vụ kém? ”, Bà Trần Nguyên, Giám c kinh doanh của Sun World Group, mt thương hiệu giải trí của Tập đoàn Sun Group đặt ra hàng loạt vấn đề trong buổi tọa đàm. “Phục hồi và Phát triển Du lịch Việt Nam sau Đại dịch Covid-19” tuần trước.
So sánh lượng khách quốc to đến Việt Nam và Thái Lan qua các năm. nh: danviet.com
“There were times when we welcomed a lot of zero dong guests. Do they bring something, or are they just helping to increase the number of visitors?” she said.
As a member of the Vietnam Tourism Advisory Council, Nguyen believes the first thing to do is rethink tourism. According to her, Covid-19 is creating a lull to rethink tourism, towards sustainable tourism development rather than quantity.
“Not sure if customer has agreed to buy”
The large number of guests also has a downside. Service people will find it difficult to take care of all customers. Moreover, the earnings are not necessarily better.
Based on this, Ms. Nguyen suggested that tourism in Vietnam should focus on the “intensive farming” factor, that is, increasing the frequency of visitor numbers thanks to quality products and services, thereby increasing sales revenue. Parties can work together to create new product combinations for the same price, but help customers have more choices and better experiences.
Khu du lịch Trang An Ninh Binh. nh: TITC.
“Let’s abandon the concept of stimulating demand by lowering prices. This is a very wrong view. Destinations that cannot find this will turn themselves into a discount brand and disappear very soon,” said Sun World’s head of sales.
To convince customers to return again and again without discounts, products and services must be taken care of. “I’m not sure it’s cheap they wanted to buy. The Tourism Advisory Council conducted an online survey and found that the percentage of customers who wanted cheap prices was significantly lower than the desire to improve the quality of products and services. In other words, good value for money. They want quality that matches the amount of money they spend,” said Nguyen.
Mediterranean City – a project invested and built by Sun Group in South Phu Quoc. Photo: Sun Group.
However, it is necessary to consider the broader issue that tourism has many different forms and purposes. Sightseeing and relaxation tourism is different from experience and discovery tourism.
“With the post-pandemic context where domestic and foreign economies still face many problems and people’s finances are no longer abundant, I think price reduction is a good solution that companies can use to boost demand, increase revenue and increase market share, allowing companies to gradually get through this difficult period,” he said.
Mr. Phong further noted that promotions are just one of many options that companies can apply. Depending on specific circumstances and models, each company has different plans and ways of applying it.
Improve the way tourism products and services are made
VNPAY business unit deputy director Tran Dinh Thanh said many tourists are still complaining about services in Vietnam. According to VNPAY’s data analysis, the first situation that irritates tourists in general is chasing after without understanding their needs. The next is that the price is not uniform, the customers are cut, the waiter’s attitude is not professional.
Looking at his friend Thailand, Mr Thanh said that Vietnam is still quite inferior in the sense that it has not yet built a community with up-sale or cross-sale. “When a customer in Thailand comes to eat somewhere, the store immediately has coupons for a shopping center. The mall has a voucher for the entertainment area, encouraging customers to spend more money,” he said.
To improve the situation, Mr. Phong to maintain and promote exchange, exchange and training activities on tourism products and tourism practices between municipalities and management offices, with the support of tourism offices. foreign non-governmental organizations (NGOs).
Based on Sun World’s experience, Ms. Nguyen also suggested three directions for the development of tourism products. First of all, new investments, reinvestment in symbolic works; followed by an increase in the ecosystem experience; finally solve the seasonality of tourism in Vietnam.
For example, Ha Long is a well-known place, but when there are no international visitors, the seasonality is very obvious, which greatly affects the revenue, operation and maintenance of the staff. Premier Village Ha Long Bay Resort is one of the destinations that has created seasonal product packages such as Lazy Sunset Bar, where customers come to listen to music and chill out at a reasonable price, sitting poolside. Swimming which can normally be closed in the cold season.
In terms of service, Ms. Nguyen called on people working in the tourism industry to serve customers with all their heart. “That’s what brings customers back. Products can impress with unique works, but what touches customers’ hearts and evokes emotions is service, even if it is very small,” she said.
Experts in the tourism sector also noted the great potential of the domestic market. This is the leverage to help the Vietnamese tourism industry recover after Covid-19, when the international market fell short of expectations. In the first 9 months of this year, the domestic market reached almost 87 million visitors, while in the same period in 2019 there were only 66 million arrivals. This number is expected to reach 100 million by the end of the year.
Nguyen pointed out that two domestic routes have grown significantly compared to the same period in 2019: Da Lat at 163% and Phu Quoc at 198%. Meanwhile, Phu Quoc is said to be the most expensive tourist destination, about 20-25% more expensive than other famous places like Nha Trang, Da Lat and Da Nang, including airfare, hotels or more tours, itineraries.
“Từ bài học của Sun Group, chúng tôi nhận thấy khách du lịch nội địa là vôcùng tiềm năng cần c chú trọng một cách nghiêm túc bhaing vi Họ hoàn toàn có thể mua c và muốn được trả tiền ”, cô nói.
Nguồn: CafeF
