BANGKOK, THAILAND – Media OutReach – August 28, 2023 – United Overseas Bank (UOB), together with The EM District and AEG, has revealed an unprecedented alliance to unveil ‘UOB LIVE’ – a state-of-the-art indoor event hub and the most complete on the way to becoming the epitome of excellence within ASEAN. Boasting a remarkable capacity of up to 6,000 seats, this venue is designed to cater to a wide range of event formats, marking a revolutionary step in redefining the landscape of entertainment experiences.
Mall Group, AEG and UOB Announce Historic Naming Rights Partnership
At the heart of this partnership is the fusion of innovation and excellence across multiple domains, merging the prowess of three distinct business lines: AEG, the world leader in entertainment and sports; EM District, reputed to be one of Thailand’s premier shopping and entertainment destinations; and UOB, a leading bank in Asia. This convergence reinforces the strength of
UOB LIVEpropelling it to become the premier entertainment venue in the ASEAN region.
Tan Choon Hin, President and CEO of UOB Thailandsaid, “UOB LIVE marks a substantial step forward in evolving and improving entertainment offerings for all customers. Through a strategic alliance with AEG, a recognized expert in delivering premium global entertainment experiences, and The Mall Group, a prominent retail leader in Thailand. industry, renowned for its expertise in the management and advancement of shopping malls and malls, this strategic partnership is dedicated to reshaping the entertainment landscape in Southeast Asia. UOB LIVE goes beyond being a conventional entertainment platform. It will serve as an exceptional channel to foster a collective effort to make Thailand a prime hub for global entertainment business.
“UOB remains unwavering in its commitment to improving and delivering unprecedented new customer experiences that fit the different lifestyles of all customers. UOB LIVE is intended to be an essential element, reinforcing the bank’s position as a leading financial institution, built on a solid foundation. foundation. It will provide a unique and exceptional experience not only for customers in Thailand but also across the region. This exclusive and unprecedented encounter will be enriched by a range of meticulously designed benefits that we have meticulously curated for all of our valued customers.
“In addition to serving as a leading entertainment destination within ASEAN, UOB LIVE also offers a world-class shopping experience. Additionally, it functions as a central hub hosting a diverse range of restaurants, transforming UOB LIVE into a comprehensive entertainment venue that caters to a wide range of preferences.
Supaluck Umpujh, President of Mall Group and EM Districtsaid, “In partnership with UOB and AEG, EM District shares a unified vision to revolutionize and improve the business environment in Thailand. By revitalizing retail and entertainment businesses, the goal is to position the EM District as an iconic landmark that attracts both local residents and This goal can be achieved through a diverse range of entertainment activities, including concerts featuring world-renowned artists, prestigious international events, extensive music festivals, premier sporting performances and cultural exhibitions. Live performances, seminars hosted by world leaders and a myriad of exhibitions (Meetings, Incentives, Conferences, and Exhibitions – MICE) are also an integral part of it. The aim is to position Bangkok as a hub to provide an innovative global lifestyle encounter accessible to all.
UOB LIVE stands out as an important part of THE EMSPHERE, an innovative shopping complex designed as a
World-class multi-faceted mega development. Its goal is to offer an unparalleled blend of shopping and dining experiences, establishing itself as the region’s extraordinary entertainment hub.
UOB LIVE represents a central concept that contributes to the realization of the “EM District” as a hub full of remarkable encounters, encompassing both entertainment and lifestyle within a single unified space. This partnership with AEG and UOB underscores their commitment to being a leader in world-class entertainment by collaboratively fostering innovation, creativity and excellence to deliver an exceptional customer experience.
“We are confident that UOB LIVE will spark a remarkable phenomenon, propelling the retail and entertainment industry into a new era. It will also contribute to the growth of the tourism industry and its interconnected sectors, generating significant employment opportunities and enhancing economic stimulus. , in turn, will attract local and international investors, thus promoting continued investment,” Suphalak remarked.
Adam Wilkes, President and CEO of AEG Asiaechoed those sentiments, saying, “This collaboration signifies a momentous change that ushers in a new era of entertainment, where UOB LIVE is a beacon of the future. Through the synergy of AEG, UOB and The Mall Group, we deliver an unprecedented entertainment experience. This milestone marks a milestone in orchestrating world-class events that create lasting memories for Thai and international visitors. Our gratitude extends to The Mall Group and the AEG Global Partnership team for this historic collaboration, which holds the potential to elevate the entertainment industry to new heights.
“Additional information regarding UOB LIVE and the official launch schedule will be revealed in the near future,” Wilkes concluded.
The unveiling event of this commercial collaboration took place at the Auditorium on the 5th floor of the UOB Plaza Bangkok building. Distinguished participants included
Tan Choon Hin, President and CEO of UOB Thailand;
Supaluck Umpujh, President of Mall Group and EM District; And
Adam Wilkes, President and CEO of AEG Asia. They came together to share their thoughts on the distinctiveness of UOB LIVE, which is slated to launch sometime soon.
The occasion also hosted representatives from various other entertainment industry partners, including
Neil Thompson, CEO of Live Nation Tero Company and Deputy Managing Director of Tero Entertainment Public Company Limitedone of the major players in the entertainment industry which organizes a multitude of world-class entertainment events in Thailand;
Vuthithorn Milintachindabetter known as
Wooded, the visionary behind the creation and development of the S2O Songkran Music Festival, which has become a major event attraction, captivating many international tourists and encouraging their participation in the festivities; And
Anuwat Wichiennarat,
Executive Chairman and Founder of 4NOLOGUEa comprehensive entertainment company credited with playing a crucial role in establishing the reputation of the Thai artist community and gaining acclaim across the Asian region.
Other prominent figures include
Koran Maloneyknown for organizing large outdoor music festivals such as Kolour;
Duangrit Bunnag, a renowned Thai architect and designer, founder and owner of the architectural firm DBALP (Duangrit Bunnag Architect Limited), and participated in the interior design of UOB LIVE; And
Pranitian phornprapha, founder of Wonderfruit, a festival celebrating contemporary art and music. These people will collaborate to share their expertise and preparation, helping to build UOB LIVE as the most important entertainment venue in the ASEAN region.
Get ready to experience UOB LIVE, the epitome of a comprehensive, state-of-the-art indoor event center in the ASEAN region, designed to accommodate a diverse range of event formats. This exceptional venue will feature world-class entertainment offerings including concerts and a plethora of live entertainment, truly redefining the realm of entertainment at EM District in the near future.
Hashtag: #emlive #emdistrict #emsphere #thailandentertainment
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