TAIPEI, TAIWAN – Media OutReach Newswire – January 15, 2024 – TVBS, the government-appointed organizer of major annual projects for nine consecutive years, is proud to announce its extraordinary achievements in 2023, marked by the successful organization of three events major: New Taipei 2024 New Year’s Eve, Christmasland in New Taipei City 2023 and New Year’s Eve in Taitung 2024 – Drift east, travel far. These events highlight TVBS’ exceptional production and broadcast expertise, coupled with masterful applications of cutting-edge AR technology.
TVBS has been the government-appointed organizer of major annual projects for nine consecutive years
The galas, showcasing the prowess of TVBS, brought together high-profile hosts and crew members, leveraging all available resources. Beyond the warm reception from the public, these events attracted international attention, with numerous instances of references and quotes in global media, affirming TVBS’s position as a highly influential and credible media institution.
In a spectacular feat, Taipei New Year’s Eve 2024 became the number one audience nationwide, achieving an impressive 3.79 rating on the night of the event. Viewership peaked at 2,583,000 during the New Year’s Eve fireworks display, with rock duo Power Station delivering a dynamic performance that ensured a strong audience. The event featured unprecedented performances, culminating with a dazzling 300-second “Colorful World” fireworks display at Taipei 101, ushering in a hopeful new year. Simultaneously, the 2024 Taitung New Year Party was held in the east coast city’s seaside park, attracting an audience of more than 60,000 people. Both events featured an unprecedented lineup of powerhouse artists, creating a frenzy of enthusiasm among the audience.
With TVBS as the host, the 2024 Taipei New Year Party attracted an audience of 2,583,000 and achieved Taiwan’s best viewership rating of 3.79 on the evening of the event.
Like previous years, Christmasland in New Taipei City has become Taiwan’s top attraction during the 2023 holiday season. Attracting more than 7.62 million visitors for the 46-day extravaganza, the charm of the event has swept major social media platforms, cementing its status as the most sought-after location for Christmas celebrations nationwide. Extensive media coverage included nearly 4,500 national reports and mentions by major international news agencies such as Associated Press, German Press Agency, Yonhap News Agency, Nihao Indonesia and Palembang Ekspres. The hugely popular Superstars Christmas Concert – Shining Together in a Colorful Night attracted more than 400,000 fans over two consecutive evenings, with a television broadcast and live online broadcast each attracting more than a million viewers.
TVBS is widely recognized in the domestic market for its exceptional capabilities in organizing large-scale events and integrating cross-industry resources. Leveraging its widely recognized brand, the network has made significant progress in the global Chinese-speaking market. Looking ahead to 2024, TVBS is committed to forging wider and closer ties with the world and securing more honors and achievements for Taiwan. The ultimate goal is to consolidate its position as the undisputed leader of the Taiwanese media industry with a significant presence on the international stage.
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