HONG KONG SAR – Media OutReach – November 2, 2023 – TUMI, the leading international travel and lifestyle brand, has launched its first 3D out-of-home (OOH) advertisement to showcase the exceptionally durable and lightweight product.
TEGRA-LITE® rigid baggage collection. This innovative ad leverages the 3D anamorphic billboard technique, which involves manipulating perspective to create the illusion of a three-dimensional image on a two-dimensional surface. It will run from October 2023 to January 2024 across seven prime locations across Asia Pacific and the Middle East, the latest example of the brand’s creativity in engaging with customers.
TEGRA-LITE® 3D advertising at Pavilion Kuala Lumpur, Malaysia
The 30-second ad features various elements of a
TEGRA-LITE® International Expandable Carry-on Luggage coming together in the air before the product collides with the surrounding walls, leaving a path of destruction. The striking demonstration of impact resistance and performance illustrates the revolutionary Tegris® material which gives the collection its durability and robustness. Created for use in life-saving armor, protective sports equipment and professional racing cars, it conforms to TUMI’s high standards of design excellence and is globally exclusive to the brand for use in travel products and accessories. The woven Tegris® used in the construction of
TEGRA-LITE® The collection, which is also highlighted in the advertisement, further adds to its world-class robustness. Sustainable construction and the integration of recycled materials also make
TEGRA-LITE® a more responsible travel choice.
TEGRA-LITE® 3D advertising at Mandarin Oriental, Jakarta, Indonesia
“At TUMI, we are always looking to innovate and revolutionize the way we reach consumers. We are excited to bring our much-loved TEGRA-LITE® luggage to our first 3D outdoor advertisement, which demonstrates the strength and resilience of this high-performance collection featuring revolutionary Tegris® technology. said Jill Krizelman, senior vice president of global marketing and e-commerce at TUMI.
The 3D ad aims to ignite the TUMI brand in the region while reinforcing its roots in performance luxury. It was launched in Malaysia on October 1, followed by Indonesia, the Philippines, Korea, Japan and Dubai. Each urban area was chosen because it is a leading travel destination and among the fastest recovering countries for inbound travelers.
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