DAVOS, SWITZERLAND – Media OutReach Newswire – January 24, 2024 – During the World Economic Forum (WEF) in Davos, Trip.com Group CEO Ms. Jane Sun held private meetings with key leaders from South Asian countries. South East. Ms. Sun held discussions with Mr. Hun Manet, Prime Minister of Cambodia, and Mr. Pham Minh Chinh, Prime Minister of Vietnam, to explore the immense growth potential of the tourism industry and exchange ideas on its progress .
Trip.com Group CEO Ms. Jane Sun (left) and Cambodian Prime Minister Hun Manet (right) discuss strategies to develop tourism in Cambodia.
Sun’s meetings with Southeast Asian leaders focused on how Trip.com Group can help governments boost tourism and contribute to the overall development of the travel industry. The tourism industry contributes significantly to countries’ GDP: the World Travel and Tourism Council (WTTC) projects that it will become a $15.5 trillion industry by 2033, an increase of 50% per year. compared to its value of $10 trillion in 2019, and representing more than 11.6% of the global economy. With expected growth, the sector is expected to employ around 430 million people globally by 2033, highlighting its substantial impact on job creation and the labor market.
Ms. Sun and Prime Minister Hun Manet explored strategies to promote Cambodia as a destination of choice among international tourists. This includes customizing packages for Trip.com Group users, which cover everything from arrival to departure. They also discussed the organization of workshops to foster collaborations with local partners, the co-development of new products and the exploitation of MICE offers and resources of the Trip.com group to promote “bleisure” travel in the Cambodia. With 2024 being an important year, Trip.com Group is committed to working closely with the Cambodian government to embody the spirit of Cambodia-China people-to-people exchanges.
Prime Minister Hun Manet said: “I am happy to have met Ms. Sun and her team in Davos. The Cambodian government is implementing policies to promote the growth of the tourism industry in a post-pandemic world, and we welcome Trip.com Group’s plans. develop its activities in the Kingdom – in particular through cooperation with local partners.
Ms. Jane Sun, CEO of Trip.com Group, said: “It was an honor to meet Prime Minister Hun Manet and discuss the exciting prospects of tourism in Cambodia. With Siem Reap-Angkor International Airport now offering improved accessibility and increased capacity, we look forward to working closely with the Cambodian government to customize special packages for our global users, allowing them to experience the country’s rich heritage . With our unique platform and innovative content marketing strategies, we are confident in our ability to promote and create immersive experiences. for travelers to Cambodia. Together, we can unlock the full potential of Cambodia’s tourism industry and create unforgettable memories for visitors from around the world.
Asia as a whole, and in particular Southeast Asia, represents an important growth engine for the global economy and for the Trip.com group. Gross merchandise value (GMV) for Southeast Asia in 2023 almost tripled year-over-year (YoY), while booking volume also increased by an impressive 260.6%. during the same period. Interest in Cambodia has been strong, with search volume for the kingdom increasing last year by 150.3% year-on-year and booking volume increasing by 214.2% over the same period.
Phnom Penh was one of the top 10 most popular Southeast Asian destinations on Trip.com Group platforms in 2023. The booking window for Cambodia-related reservations in 2023 was 6.1 days, comparable to 2022 (6.12) and 2019 (5.46), indicating that travel to Cambodia is relatively spontaneous. The average length of stay last year was 11 days, compared to 7 days pre-pandemic in 2019.
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