SINGAPORE – Media OutReach – September 22, 2023 – A socio-economic impact study released today by PwC Indonesia reveals that Traveloka, Southeast Asia’s leading travel platform, makes significant social, environmental and economic benefits to Indonesia, Malaysia, Singapore, Thailand and Vietnam. its main areas of activity. Although Traveloka’s main economic contribution is in the tourism sector, its activities also extend to other sectors such as agriculture and energy, indicating a broader economic involvement.
From left to right: Julian Smith, Director, PwC Indonesia; César Indra, president of Traveloka; Radhiyan Irwansyah, Senior Director, PwC Indonesia
The study highlights Traveloka’s role in driving an increase in Indonesia’s gross value added (GVA) over a four-year period, worth approximately $10 billion between 2019 and 2022. Of this amount , the tourism sector represented more than 4.5 billion dollars. contributing 2.7 percent to the sector’s GDP. This contribution played an important role in aiding the post-pandemic recovery of the travel and tourism sector in the region.
“Traveloka’s impact is significant and we are generating significant real value. We interact with millions of travelers every day, and this PwC Indonesia study quantifies for the first time our significant contribution to the Indonesian economy by fostering innovation and driving the growth of local businesses. and job creation,” said
César Indra, President, Traveloka. “As we continue to grow our presence in the region and around the world, we remain committed to serving our customers and making a positive and lasting impact in Indonesia over the long term. »
“This study measures the ripple effect that Traveloka’s operations have on various sectors in the region,” said
Julian Smith, Director, PwC Indonesia. “The result illustrates a symbiotic relationship between Traveloka and the wider economy, fostering growth and innovation at a time when resilience and adaptability are more vital than ever. It’s encouraging to see a tech unicorn not only thriving but also catalyzing positive change in the Southeast. Asia Region.”
Tangible business impact
The PwC Indonesia study highlights Traveloka’s impact as it enables its partners in Indonesia to access new global audiences and innovate to diversify revenue streams. 86 percent of businesses that participated in the study agreed that Traveloka helped accelerate their business growth in the travel and tourism, food and beverage, and lifestyle sectors. Respondents reported an average growth of 50 to 75 percent in sales after partnering with Traveloka.
Additionally, 67 percent of businesses based in off-the-beaten-path destinations said they saw positive visitation trends to their business after partnering with Traveloka, and 77 percent agreed that Traveloka helped them promote tourism interior. Additionally, 62 percent agreed that Traveloka had helped increase their competitiveness compared to businesses in other destinations. Among women-owned businesses, 85 percent agreed that Traveloka helped them promote their products and services, reach more customers and earn higher revenues through online sales.
Study reflects Traveloka’s growth in Southeast Asia
Traveloka’s multinational impact reflects Indonesia’s geographic expansion into the region. Facing growing demand, Traveloka has established more direct and sustainable partnerships with Southeast Asian suppliers and fostered deeper relationships with travel partners. This translated into better quality of service for Traveloka consumers and the impact measured in the PwC Indonesia study.
Promoting sustainability
Traveloka’s positive impact in the region is expected to continue as Traveloka seeks to become the most sustainable technology company in Southeast Asia, with the highest ESG rating from Sustainalytics and MSCI in its category by 2024. To achieve this, the platform is committed to carrying out its activities in a responsible and ethical manner in order to reduce its direct and indirect environmental footprint, both internally and externally.
According to a user survey on sustainable products, it was found that 88 percent of users surveyed in Indonesia value the ability to offset their carbon footprint when booking a flight on the Traveloka app. Additionally, 80 percent of respondents said they would be more likely to choose accommodation with sustainable practices. Thus, Traveloka has integrated a filter option called “Sustainable Tourism” in the application. Users can now select carbon offset payment on their flights and accommodation options certified by the Global Sustainable Tourism Councils (GSTC).
To find out more, complete study
here.
Hashtag: #Traveloka #PwC #Travel #Sustainability
The issuer is solely responsible for the content of this announcement.
