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Booking Explorers’ campaign spans five countries in Asia-Pacific, including South Korea, Australia, India, Vietnam and Japan.
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This year’s campaign celebrates the relentless spirit of travel despite the challenges we face and introduces what it means to travel sustainably.
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Model, entrepreneur and travel blogger Quang Dai walks us through Saigon – his hometown, explaining how the city inspires his lifestyle and his love for travel in a conscious and responsible way.
As travel comes back to life, now is the time for travelers to reconnect with the destinations, cultures, people and experiences they love. Aiming to inspire us all to rediscover ourselves and rekindle our desire to travel, Booking.com, one of the world’s leading travel brands, today launches the second edition of its award-winning Booking Explorers campaign. Through the campaign, the brand celebrates the adventurers and pioneers among us who have kept the spirit of travel alive despite the struggles and disruptions we continue to experience after the pandemic.
Through the Booking Explorers campaign, Booking.com brings to life the stories of five explorers in APAC, including: Quang Dai, along with other leading travel personalities from Australia, South Korea, India and Japan. As a Booking Explorer, Quang Dai shares his recommendations on Vietnam’s destinations, highlighting the different experiences in each city, from historical monuments to scenic landscapes. While inviting people to explore Vietnam, he also shares tips on sustainable travel across the country, encouraging everyone to travel mindfully and responsibly.
“From the north to the south you can experience a rich variety of food, culture and natural beauty. In fact, even within Saigon itself, there are many surprises to be found.” Quang Dai believes that Vietnam has so much to offer the curious traveler, except for superficial interactions and banal tourist attractions.
With this year’s Explorer campaign, Booking.com celebrates the unwavering spirit of travelers and their desire to continue to experience and discover all things new and familiar, whether it’s in their own backyard or in their own country. While much of the world is trying to travel again, we recognize the need for sustainability: from avoiding single-use plastics and making smart, responsible choices when choosing where to stay, to transforming how and where we travel, so that we minimize our impact on the destinations. we visit; and hopefully leave our destinations greener than when we first arrived.
In addition to Quang Dai, this year’s campaign features four new personalities in Asia-Pacific. Former MasterChef Australia Grand Finalist, Simon Toohey, takes us on a culinary adventure through Victoria, Australia. Multidisciplinary artist MY Q takes us through the corners of Seoul – from underground music scenes in Hongdae to contemporary art galleries in Seochon. Up-and-coming Bollywood Actor and Mumbai Resident Shanaya Kapoor shares what she loves about Mumbai and the must-see destinations in India. And finally, Japanese supermodel Ai Tominagaa well-known face in haute couture, shares her love of tranquility, the beauty of nature and the countryside.
“As the world returns to travel with great enthusiasm, we aim to inspire travelers in Asia Pacific through the rich stories of our explorers,” said Laura Holdsworth, general manager for Asia Pacific. “They are truly inspiring with their desire to keep exploring despite the challenges they face – and now they invite us to delve deeper into the sights and cultures of the countries they call home and the destinations we’re likely to miss. I hope these stories inspire travelers everywhere to open their hearts and minds to new experiences and put sustainability at the forefront of everything they do.”
With a mission to make it easier for everyone to experience the world, Booking.com is committed to helping travelers rediscover the beauty of travel and reconnect with the experiences they love. Booking.com offers the widest choice, great value and the easiest experience to help travelers book the perfect place to stay. Booking.com provides the means to get around anywhere and on any device.
For more information about the Booking Explorers campaign, visit – Always exploring (bookingexplorers.com)
