VinFast, the first Vietnamese electric vehicle (EV) manufacturer, revealed more details about its European business strategy today at the 2022 Paris Motor Show and announced the opening of dedicated headquarters in Germany, France and the Netherlands.
The headquarters opening aims to strengthen VinFast’s business in the region, develop its extensive direct-to-consumer retail network, and roll out mobile service to ensure a first-class customer experience, the company said in a statement. website.
VinFast’s three headquarters in Germany, France and the Netherlands are located in Frankfurt, Paris and Amsterdam. Opening a VinFast headquarters in any market is designed to provide an optimal level of service to each customer, driven by an in-depth understanding of each country’s nuanced requirements. To support the ambitious rollout, VinFast already employs hundreds of people in its European launch markets, with a range of experience from major automakers and market-specific expertise. VinFast also plans to increase this figure in the coming months.
The opening of VinFast’s first flagship store, in Cologne, Germany, is scheduled for November 2022. It will be followed before the end of the year by Paris as the first French store, then Nice; and Amsterdam as the primary Dutch location; Berlin, Munich, Frankfurt and Hamburg, in Germany. New European locations opening in early 2023 include Oberhausen in Germany; Marseille, Rennes, Montpellier and Metz in France; and The Hague and Rotterdam in the Netherlands.
VinFast’s retail and service system is supported by a network of technicians and mobile service vehicles that provide customers with a wide variety of flexible repair and maintenance options. Service appointments can be booked through the VinFast app and performed at home or work, or at any VinFast store that supports service. The mobile service has been deployed in Germany and will be expanded throughout Europe in the first quarter of 2023. VinFast also aims to hire more than 200 technicians over the next 12 months to support its after-sales network.
“Returning to the site of our global debut four years ago, VinFast is proud of the great strides it has made towards its market expansion and commitment to driving the global electric vehicle revolution. VinFast is aiming for an even greater achievement: to become a beloved all-electric brand in key European markets. I believe that our world-class quality cars, reasonable pricing strategy and excellent customer service will soon make VinFast a preferred brand of European consumers.” Ms. Le Thi Thu Thuy, Vingroup Vice President and VinFast Global CEO told reporter.
Europe is an important market for the company. In addition to establishing its headquarters in France, Germany and the Netherlands, and developing an extensive retail and service network, VinFast continues to search for a suitable location for a European production facility.
