Vietnamese take advantage of the last big sale of the calendar year to buy Tet.
Reports show that users often take advantage of the big sales of the year to shop for themselves and their families. According to statistics from e-commerce platforms in the period 12/12, the demand for buying beauty products and home decor increased at the end of the year.
On the Lazada platform, users tend to focus on taking care of their appearance and beauty during the holiday season. Beauty products increased sales more than 8 times compared to normal days. Best sellers are skin care, makeup and personal care.
Moreover, users also focus on shopping for fashion products to refresh their style during year-end events. Polo shirts and floral skirts are fashion products that are loved by men and women respectively and have high orders. At the same time, when it gets a bit colder at the end of the year, a lot of autumn and winter clothing and accessories such as life jackets, sweaters and socks are also bought.
At the end of the year, users take advantage of the offer to buy personal items and decorate their homes. (Photo: Visa)
Users also tend to have fun parties at home. This is reflected in the increased purchasing power of department products on this occasion compared to normal days, when beer and fresh food are the top selling products. Products to upgrade the kitchen, support home cooking are also purchased by many users, such as oil-free fryers, electromagnetic cookers and nut milk machines.
This is also the time when people are interested in decorating and renewing their living space to welcome the New Year, so home decoration and cleaning products also have strong purchasing power and are expected to continue to increase in the near future.
Shopee’s report is similar, pointing out the products widely chosen by Vietnamese users in beauty, home and life, and women’s fashion.
The data above quite clearly reflects the portrait of e-commerce shoppers who are predominantly female. According to Nielsen, 60% of e-commerce shoppers in Vietnam are women, 55% are between the ages of 25 and 29, and 55% are office workers.
Perhaps also because the majority of users are women, department articles are widely purchased on online channels. Data released by Google, Temasek and Bain & Company shows that e-commerce has become a driving force in the growth of Vietnam’s digital economy. The majority of consumers focus on meal delivery (60%) and online shopping (54%).
Ms. Kaya Qin, general manager of Lazada Vietnam and commercial director of Lazada Group, said that sellers and brands can look to this trend to prepare goods for the upcoming Tet holiday.
Some interesting stats from Lazada show that the total number of airfryer sold in 3 days 12-14/12 on this platform is enough to serve a feast of fried chicken on Christmas Eve for all residents of Ben Nghe district ( District 1, HCMC).
The total height of all Christmas trees sold is 19 times higher than the tallest building in Southeast Asia.
The total amount of beer and liquor sold is enough to serve drinks to all fans at Lusail Stadium during the 2022 World Cup final.
@ Vietnam net
