- Almost two thirds of women believe that their financial security has improved compared to the generation of their mother.
- 67% cite health problems as the biggest event in life, which has caused significant financial decisions.
- 72% have given up their own medical treatment to contribute to the costs of care for their children or elderly parents.
- The best financial security objective (70%) is enough savings to pay unexpected spending.
- 44% of mothers said stress juggles the financial needs of their children and their elderly parents.
- 65% point out the challenges of the search for financial products adapted to their needs.
Hong Kong,, February 26, 2025 / Prnewswire / – Women Asia Make significant progress towards financial empowerment although obstacles remain, according to new research by Sun Life Asia.

Research, entitled The wealth of women in the home: strengthen confidence and securityinterviewed more than 3,000 respondents to understand the financial attitudes, behaviors and challenges of women through Hong Kong SAR, Indonesia,, Malaysia,, The Philippines,, Singapore And Vietnam.
Financial planning in Asia-Pacific has traveled a long path in terms of progression of economic empowerment for all women. However, when it comes to managing their wealth, women continue to deal with challenges deeply linked to their work and their personal life. By equipping them with good financial advice for their life stage and their objectives, they can strengthen financial confidence and security.
Generational progress but the generation of sandwich feels pressure
Throughout the region, women believe that their financial security has improved compared to previous generations with almost two thirds (65%) claiming that their finances have improved compared to the moment when their mothers were their age. However, the dynamics and traditional family responsibilities held by women at home prevent many from reaching financial stability.
44% of mothers report stress by juggling the needs of their children and their parents, reflecting the multigenic responsibilities that many women wear. Interestingly, while 61% of women save for care for current or future elderly people of their parents, only 16% of women with children expect total support from their children as they age. This can reflect a growing desire in women to cultivate their own financial resilience, choosing to prepare for their future care needs rather than fully count on their children.
Overcome obstacles to reach financial aspirations
The provision of health care has become an essential factor in financial decision -making, up to 67% of women identify health problems as a main catalyst to make major life decisions, followed by the purchase of a House (40%) and undergo significant changes in income (39%).
However, health care costs are a major obstacle to financial security, according to more than half of the respondents (57%). This is followed by limited access to investment opportunities and lack of financial education (41%).
When asked what financial security means, the majority of women say they have enough savings to cover unexpected expenses (70%), have a stable and sufficient passive income (54%) and be without debt (53 %).
For mothers, financial aspirations are mainly focused on long -term security guarantee. The most common objectives include savings for the education of their children (56%), the creation of an emergency fund to provide them with a financial safety net (49%) and the transmission of financial literacy concepts and investment (47%).
Jane LamA Higher Councilor of Solar Life in Sun Life Hong Kongsaid: “Women today make remarkable progress in the management of family finances and the realization of economic independence from previous generations. To rely on this momentum, it is essential for women to take Proactive measures towards financial empowerment, which includes inquiring about the objectives and the consideration of various investment options. also future generations.
“While women continue to progress in their financial and independence trips, it is crucial to have the right support in place. Asia Having access to good resources by providing tailor -made insurance and investment products that are aimed at life stages and the unique responsibilities they face, “said LAM.
Straper for well-being and financial stability although women face difficult decisions
Women Asia Continue to deal with challenges when it comes to balance the competing priorities. More than half of them (59%) regularly place the financial needs of family members, such as older parents and children, on their own needs. In fact, 72% of women have given up their own medical treatment, including routine treatments such as dental and annual checks, in order to contribute to care costs for their children or their elderly parents.
Close the lake of knowledge in the financial literacy of women
As financial literacy remains a problem AsiaThe majority of women (59%) assess their knowledge of financial and investment products as a basic or beginner level. When asked to give estimates on the main financial knowledge points, the majority is able to share the exchange rate between their local currency and the US dollar (67%), the current balance of debt of the Credit card (66%) and the current retirement balance (63%). However, there are still gaps in financial literacy, because 50% of people with mortgages are unable to estimate their remaining balance and 45% are unable to share the average annual performance of their investments.
Two -thirds of women face challenges to find financial products adapted to their unique needs. Regarding financial councils, almost two thirds (63%) would choose to consult women instead of male financial advisers.
David LimDirector of chief agencies in Sun Lifesaid: “The investigation highlights the growing accent of women on savings and financial independence. Strategies that guarantee unforeseen events such as disease or loss of jobs do not derail your financial objectives. security.”
Publisher notes
The results of this survey were analyzed and established thanks to a total of 3,023 interviews conducted online in December 2024 through Hong Kong Sar, Indonesia,, Malaysia,, The Philippines,, SingaporeAnd Vietnam. The majority of respondents were taken from medium to high -to -high income, with a certain representation of low -income bands, with a minimum age of 30 years.
The summary is available here.
About solar life
Sun Life is an international organization of leading financial services providing asset, wealth, health and health management solutions to individual and institutional customers. Sun Life has operations on a number of markets around the world, in particular Canadathe United States, the United Kingdom,, Ireland,, Hong Kong,, The Philippines,, Japan,, Indonesia,, India,, China,, Australia,, Singapore,, Vietnam,, Malaysia And Bermuda. To date December 31, 2024Sun Life had total assets under management of 1.54 dollars billion. For more information, please visit www.sunlife.com.
Sun Life Financial Inc. is negotiated on the Toronto (Tsx), new York (NYSE) and Philippine (PSE) Bourse under the symbol of Ticker SLF.
Note to publishers: all figures in Canadian dollars
Contact on media relations:
Iris of
Account director, Sabledpiper
T: +85298383501
Iris.ng@sandpicercomms.com
Becky Marshall
Director, Communications, Sun Life Asia
T: +8526170312
Becky.marshall@sunlife.com
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Source Sun Life Asia; Sun Life Financial Inc.



