- Heineken® Silver takes its sweetness beyond beer with the launch of Heineken® Smootherising; A silky skin cream as its drink
- This new drop in limited edition blurs the boundaries between beer and beauty, taking the ultra-signing ultra-listed taste of Heineken® Silver and transforming it into an unexpected creation
- Heineken® Smootherising Will launch in Cambodia And Taiwan region, bringing a refreshing turn to skin care and redefining what sweetness means
SINGAPORE,, April 1, 2025 / Prnewswire / – Heineken® Silver, beer renowned for its ultra -reflected sweetness, reveals today THE Heineken® SmootherisingA “smooth skin” beauty cream. Braking the borders between beer and beauty, the cream is inspired by the clear and busy formula of Heineken® Silver, passing its sweetness beyond beer.
At a time when consumers engage with brands more unexpectedly, Heineken® Silver looks at cultural trends, going beyond traditional marketing to create something fun and disruptive. Launched in AsiaThis unexpected creation attracts the thrust of the popularity of the skin and the rise in personal care to engage a wider audience with something fun and disruptive.
Disturbing expectations, a fluid movement both
Putting the limits of the categories is in the DNA of Heineken® Silver. Brewed at -1 ° C for a refreshing and clear taste, beer has always redefined sweetness. Now, in the real Heineken® Silver mode, the brand makes waves with its unconventional approach to the commitment of the brand and curiosity and conversation.
What started as a joke was just too fluid not to be real.
“”Heineken® Smootherising It’s not just about jumping on the latest trends. This is Heineken®’s decision to mix humor, innovation and cultural relevance to create a memorable crossover that makes people talk, whether in beer, skin care or both. After all, when something is as fluid as Heineken® Silver, why stop beer? “, Said Nabil NasserHeineken® brand world leader.
A cultural conversation in manufacturing
While he is doing his debut April 1,, Heineken® Smootherising is not the joke of April Fools. The product actually exists, blurring the line between parody and the possibility. Infused with the same barley and hops which give Heineken® Silver its crisp signature taste, Heineken® Smootherising is deliciously packed with a premium formulation designed to hydrate and nourish the skin. More than 1,000 limited edition boxes are now available exclusively thanks to certain activations and gifts.
Heineken® Smootherising Will launch in Taiwan region and CambodiaCoinciding with the official launch of Heineken® Silver on this last market.
Fans wishing to see the exciting mixture of beer and beauty can follow @heineken_tw And @Heinene_kh On Instagram for more updates on Heineken® Smootherising.
About Heineken
Heineken is the most international brewer in the world. It is the main developer and specialist in beer and beer and non -alcoholic beer and non -alcoholic brands. Led by the Heineken® brand, the group has a portfolio of more than 340 international, regional, local and specialized beers and ciders. With more than 85,000 Heineken employees, we prepare the joy of true conviviality to inspire a better world. Our dream is to shape the future of beer and beyond to win the hearts of consumers. We are involved in innovation, the long -term investment of the brand, the execution of disciplined sales and the management of targeted costs. Thanks to “Brew A Better World”, sustainability is anchored in the company. Heineken has a well -balanced geographic imprint with leadership positions on developed and developing markets. We are exploiting breweries, malteries, cider factories and other production facilities in more than 70 countries. The most recent information is available on our Company website And follow us Liendin And Instagram.
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