Nagoya, Japan,, October 5, 2025 / Prnewswire / – Tourism Expo Japan 2025 took place in Aichi Sky Expo in Nagoya from September 25 to 28. A delegation from the Zhejiang province participated in the event to present a wide range of cultural and tourist offers. Thanks to an official stand, interactive activities and presentations on the theme, the province underlined the distinctive attraction of the picturesque Zhejiang to the Japanese public, supporting continuous efforts to increase the trips of Japan and strengthen the cultural and tourist ties of Zhejiang – Japan. The provincial department of culture, radio, television and tourism of Zhejiang was an exhibitor of the event.
In the afternoon of September 27, the Zhejiang cultural tourism promotion event took place on the central scene of the exhibition. A promotional film entitled “Beautiful China, picturesque Zhejiang” presented the cultural heritage and the panoramic landscapes of the province. A live presentation introduced the wide range of tourist resources from Zhejiang and tailor -made travel products, supported by slides and video clips that arouse a strong interest from the participants. An interactive questions and answer session added to the energy of the program, with five participants receiving Wensli silk scarves as courtesy gifts. The scarves reflect the Zhejiang silk crafts and symbolize the cultural connection and the friendship between Zhejiang and Japan.
During the exhibition, the picturesque stand of Zhejiang offered interactive experiences that allowed Japanese visitors to engage directly with the province’s cultural tourism offers. The information material has provided practical travel advice and illustrated the natural and cultural attractions of Zhejiang. A VR segment gave participants a virtual visit to the picturesque points of the province – of the large summits of the Yandang mountain at the quiet waters of West Lake. Traditional artistic events, including the impression of wooden blocks and fans’ painting, also attracted long lines of participants. Visitors tried their printing on wood, experiencing the combination of Chinese art and crafts and painted classic Zhejiang models on fans to create their own memories – a practical way to understand the local culture.
A spokesperson for the provincial department of culture, radio, television and tourism of Zhejiang noted that the exhibition has made the picturesque brand of Zhejiang aware of the Japanese market. For the future, the Zhejiang will be based on this event to extend cultural and tourist cooperation with Japan, develop additional travel offers adapted to Japanese visitors and will welcome more visitors to discover the panoramic and cultural wealth of the province.
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Source of the provincial department of culture, radio, television and tourism of Zhejiang
