SINGAPORE,, September 23, 2025 / Prnewswire / – The most innovative Mintl Refers for its second year, celebrating the best innovation of product goods packaged to consumers (CPG). This global recognition highlights the brands that redefine the categories, establish new standards and inspire industry to think greater and more daring. Submissions for prices 2026 are now open!
This happens at a pivotal moment: only 35% of the global launches of CPG in 2024 were truly new products, a drop of 46% in 2014 and 75% in 1996 *. Innovation in the past 30 years is marked by brands that are relying more and more on incremental updates to remain agile, even if a real innovation is urgent in a market defined by a constant change.
“The CPG innovation has never evolved faster or felt more under pressure. Consumers of all ages, especially Gen Alpha, Gen Z and Millennials, are impatient to experience and try new things, and they expect brands not only to follow, but also to stay forward. Julie LizerPresident of Global Research and Insights at Mtel. “The tension between the pace of consumer change and the slowdown in revolutionary innovation is a decisive challenge for industry.
“The most innovative Mintel provides the final verification of the impulse of what real innovation looks like today, highlighting the products and brands that establish the norm and prove what is possible when insight and creativity meet.”
Previous winners Bold movements have presented who reshaped their categories: the Häagen-Dazs extended beyond Frozen for the first time with a cream cultivated by vanilla, a gluten-free dairy yogurt which has taken a calculated risk and opened new growth opportunities for the brand. In beauty, the hydrra milk from bomb bomb with zero lipstick from Izzy has established a new reference for sustainability, rethinking each stage of the product cycle while providing skin treatments to the trend.
“Innovation is not only to launch something new; it is a question of creating a significant change that resonates with consumers and has the potential to influence business, culture and even society,” said Matt NelsonGlobal CEO of Mintl. “The most impactful products do not emerge in isolation. They are anchored in deep insight and a clear vision of the next step.
“With our global perspective and our predictive capacities, we see where consumers’ demand is heading and how brands can unlock growth by acting with boldly. This is why we mount a light on brands that stimulate change, defining a real innovation in CPG and beyond.”
Be part of the global conversation of innovation
The most innovative Mintel recognizes the most out-of-the-art CPG brands in the world. MINTEL invites brands to share their revolutionary products and to join a community that establishes the standard for innovation defining the categories.
Recognizing the brands that take up the challenge, the winners of this year will be selected by a remarkable jury of the opinion leaders of the industry, academics and experts in mintl in marketing and innovation, including the following confirmed judges (more to follow!):
- Teacher Pierre ChandonL’Oréal chaired the professor of marketing, innovation and creativity at INSEAD and director of the behavior laboratory of Insead Sorbonne University
- Junghoon moonDirector of Foodbiz Lab, professor at Seoul National university
- Jacqui ParrEditor -in -chief, grocer
- Kim Berry, editor -in -chief, Australian bartender and food and drinks
- Kirsty DolanEditor, Cosmetic Design Europe
- Angelia TeoStrategist, coach, storyteller, future founder of the semiotic system
Submissions for prices 2026 are now open In three key categories: beauty and personal care, households, food and drinks. Learn more here.
* Source: Mintel Global New Products Database (GNPD), June 1996 – June 2025
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Source Mintl
