- Indonesia,, Philippines And China presented the most notable growth in messaging
- WhatsApp, RCS, Viber and other cat applications were among the most popular channels that led to the increase in conversational messaging
Kuala Lumpur, Malaysia,, March 31, 2025 / Prnewswire / – Global communication platform in the cloud, Infobip published his last Messaging trends reportreveal Asia-Pacific As a fastest messaging region in the world, recording a 51% increase in conversational messaging in 2024. The report is based on an analysis of more than 530 billion interactions between businesses and consumers on the Infobip platform. According to research, APAC is the iron growth iron of messages, driven by dynamic markets such as Indonesia (59%), The Philippines (33%), and China (29%).
The Infobip AI Hub data highlights the overvoltage of AI adoption, giving conversational messaging applications a major and most significant and more significant connections. For example, the use of WhatsApp has doubled with 100%growth, driven by seamless purchasing features. Indonesia conducted the trial at 110%, followed by India (27%), Singapore (20%), and Malaysia (17%). RCS interactions jumped 102% in the region with India (850%) leading the growth graph. Viber also won 41% more traction in the region, with The Philippines See a significant increase in messaging interactions.
In addition, our research shows that customers in the APAC region prefer messaging channels that are culturally and locally relevant. In particular, Kakaotalk – poorly used in South Korea – represents 87% of the interactions of customers of Korean brands, with a commitment also seen in brands in Singapore. In Vietnam63% of brand conversations occur on Zalo, a popular local platform. Meanwhile, the line dominates in Thailand,, Taiwan regionAnd Singaporecontributing to 98% of messaging interactions. Consequently, brands are increasingly turning to these local platforms to establish more solid and more familiar connections with their end users.
Globally, Infobip has recorded a 30% increase in the number of brands orchestrating conversational marketing interactions with their customers on its platform.
The report also reveals the rapid adoption of conversational messages in the key industries of the region. The retail and electronic commerce sector experienced a 169% increase in interactions, with South Korea leading to 371%, followed by Singapore (133%) and The Philippines (16%). Telecommunications have also seen an explosive expansion, with China Interactions soar 4200% and Indonesia recorded growth of 121%.
Ivan OstojicDirector of Business, InfoBip said: “The increase in commercial interactions through the APAC reflects a broader evolution towards richer, more localized and conversational messaging experiences. Customers in the region are better involved with culturally relevant and language -specific content, leading a higher commitment and conversions. Brands have succeeded in exploiting this relevant approach in the region of the region and the conduct of relations with relevant relationships. Conversational marketing evolves, understanding its ability is essential for companies to improve connections with their audience and guarantee transparent, secure and real -time interactions.
For more information, see the full report here: https://www.infobip.com/messing-trends-report.
About infobip
InfoBip is a global Cloud communication platform that allows companies to create experiences connected to all stages of the customer journey. Consulted via a single platform, the omnichannel commitment of Infobip, identity, authentication of users and the solutions of the contact center help companies and partners to overcome the complexity of consumer communications to develop companies and increase loyalty. It offers a technology built natively with the ability to reach more than seven billion mobile devices and “things” in 6 continents connected to more than 9,700 connections, more than 800 and more are operator’s direct connections. InfoBip was created in 2006 and is led by its co-founders, CEO Silvio KutićRoberto Kutic and Izabel Jelénique.
Recent awards include:
- InfoBip has classified a leader in the Juniper Research (February 2025))
- Infobip has appointed a leader for the third time in the IDC Marketscape (February 2025))
- InfoBip has appointed one of the best CPAAS suppliers in the Metrirank CPAAS report in Metrigy (Dec. 2024))
- InfoBIP named number one among the leaders established in RCS commercial messaging in the RCS messaging competitors by Juniper Research.Nov 2024))
- InfoBip recognized as the first supplier of the fraud prevention market has by Juniper Research (October 2024))
- InfoBip has appointed a leader in the Gartner® Magic Quadrant ™ for the communication platform as a 2024 service (CPAAS) for the second consecutive year (June 2024))
- InfoBip appointed to the annual Fast Company list of the most innovative companies in the world (March 2024))
- Omdia classifies infobip as a leader for the second consecutive year in its CPAAS Universe report (Nov 2023))
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