Reinventing luxury: the imagination of young people, creative worlds and the future of design
HONG KONG, March 27, 2026 /PRNewswire/ — DDuring Art Basel Hong Kong, Harrods successfully presented The Harrods Hive at Soho House Hong Kong, extending its global presence after editions in Shanghai, Beijing, Dubai and Riyadh. Marking its first arrival in Hong Kong, this landmark edition brought together leading voices in art, fashion and contemporary design through a series of thought-provoking conversations and immersive experiences, further reinforcing Harrods’ long-standing commitment to fostering creative dialogue and investing in the next generation of industry leaders.
Centered around the theme of discovery, the event included a panel discussion, interactive workshops and networking sessions, exploring how creative expression and youth perspectives are reshaping the relationship between luxury and cultural identity.
One of the highlights of the program was the round table, “Reinventing luxury: the imagination of young people, creative worlds and the future of design”, featuring an acclaimed Hong Kong artist Michael Laufashion stylist and consultant Justine Leeand actress and artist Lauren Tsai. The conversation explored the shift from niche collecting culture to signifiers of global luxury, examining the intersection of street culture, visual language and interdisciplinary collaboration. Beyond traditional frameworks, the discussion examined how today’s designers are reshaping cultural identity and aesthetic values, and crafting more immersive, designer-driven narratives that are redefining the future of luxury and fashion.
Beyond the panel, three immersive workshops translated the concept of discovery into participatory creative experiences, led by practitioners of culture, art and spatial design. Independent art consultant and auctioneer Elaine C. Kwok explored cultural fusion and luxury heritage, encouraging participants to think about how brands balance heritage and innovation in a global context; Art critic, curator and writer Dr. Shen Qilanin collaboration with the installation artist jujuwangexamined the intersection of art and innovation, inspiring new perspectives on interdisciplinary collaboration and creative boundaries; Vincent Lim And Elaine Luco-founders of Lim + Lu Studio, shared their insights on immersive spaces and brand storytelling, guiding participants to explore how spatial design can shape emotionally resonant narrative environments and deepen an understanding of experience-based creative expression.
Meanwhile, a matcha experience bar presented by Silk was installed on-site, providing guests with a relaxed setting for interaction and sensory engagement, further enriching the immersive atmosphere of the event.
Michael WardManaging Director of Harrods, said: “It’s a real pleasure to bring Harrods Hive to Hong Kong for the first time. Witnessing the remarkable growth of this platform over the past few years has been incredibly rewarding, and bringing it to such a dynamic and creative hub is a natural next step. This launch marks an important milestone as we continue The Hive’s global journey, with additional international destinations planned later this year.
As part of the welcome speech, Sarah MylerDirector of Brand and Reputation at Harrods, said: “I am very excited to see Harrods Hive coming to Hong during this important creative moment in the city: Art Basel. The Harrods Hive has traveled the world, from Dubai to Shanghai, from Riyadh to Beijing. While our host cities change, our primary goal remains the same: bringing people together to listen, learn and exchange ideas. This year, the theme of The Hive is discovery. Harrods is a brand that awakens the feeling of discovery. A place where you are just as likely to stumble across the future of fashion as you are to rediscover the romance of timeless craftsmanship. At Harrods Hive, in this spirit of discovery, we explore the intersections of art, fashion and design, moving from collectible culture to cutting-edge digital innovation, as well as trend-setting collaborations. As part of Harrods Hive, we offer a bespoke program for our participating students to access one-on-one mentoring from senior industry leaders to continue their journey of discovery with Harrods.
As a key milestone in its global journey, The Hive Hong Kong has created an inspiring platform for the local and international creative communities, introducing new context and momentum to the continued development of The Harrods Hive. Going forward, the initiative will continue to expand its global presence, encouraging cross-cultural dialogue, sparking creative exchanges and shaping new possibilities for the future of luxury and cultural creativity.
ABOUT HARRODS
Harrods has been serving customers from its Knightsbridge store since 1849, today the store is the ultimate luxury store in the world. Harrods is home to more than 3,000 curated brands as well as more than 20 dining destinations and expert services across fashion, home, beauty and wellness. Additionally, Harrods serves customers through harrods.com, beauty and H airport stores and hotel destinations in Qatar. Harrods continues to be guided by its “anything is possible” philosophy to ensure customers enjoy unrivaled experiences with every visit. Follow @harrods on Instagram and Harrods哈罗德百货 on WeChat.
ABOUT HARRODS HIVE
Launched in October 2021, first in Shanghai and now with editions in Beijing, Dubai and Riyadh, the Harrods Hive aims to nurture local emerging creative talents by connecting them with industry-leading expertise and resources. As the program continues to grow and expand, Harrods Hive is proud to launch a series of events with the aim of connecting the next generation of trailblazers with established mentors from around the world.
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SOURCE Harrods
