Presentation completed
450
original art toys created by 12 Hong Kong designers from different generations at TRX The Exchange
#HKArtToyStory #HKArtToy #CCIDAHK #InnovativeEntrepreneurAssociation
KUALA LUMPUR, Malaysia, November 8, 2025 /PRNewswire/ — Prepare to be amazed by the official launch of the highly anticipated exhibition “Hong Kong Art Toy Story 2025@Kuala Lumpur” at TRX in Kuala Lumpur! Organized by the Innovative Entrepreneur Association (IEA) and sponsored by the Cultural and Creative Industries Development Agency (CCIDA) of the Hong Kong Special Administrative Region Government, this fascinating showcase immerses visitors into the dynamic and creative world of Hong Kong’s original artistic toy culture.
A ceremony took place today to mark the opening of the exhibition. It was chaired by Ms. Christine Chie, Head (Architecture, Printing, Publishing and Promotion) of Culture and Creative Industries Development Agency, Ms. Libera Cheng, Director General of Hong Kong Economic and Trade Office in Jakarta, Ms. Cherrie Chong, President of IEA, Mr. Johnson Chiang, Curator of “Hong Kong Art Toy Story 2025@Kuala Lumpur”. They were joined by Hong Kong original art toy creators namely b.wing, Bee Wong, Foon Wong, Winson Ma, Felix Ip, Jeffery Yau, Leo Pak, Nicolas Lesaffre, Steven Choi and Tony Leung.
From November 7 to 16, 2025, art toy enthusiasts and collectors will witness an exceptional exhibition of over 450 unique creations by 12 of Hong Kong’s most groundbreaking original art toy designers, including museum-quality and auction-worthy pieces. Beyond the diversity of these designers’ stunning works, the exhibition also features brand-new cross-industry pieces, in which six of the featured Hong Kong designers have specially designed original art toys featuring six elements of Hong Kong’s intangible cultural heritage, showcasing the limitless possibilities of creative fusion. The six elements of Hong Kong’s intangible cultural heritage featured in these crossover art toys are Tai Chi Chuan, Herbal Tea, Airplane Olive, Seal Carving Technique, Blown Sugar Technique, and Piu Sik (Floating Colors) Making Technique. As the first large-scale exhibition of original Hong Kong art toys in Kuala Lumpur, this landmark event presents an unforgettable experience for fans and collectors, as well as the public, not only from Malaysia, but also from all ASEAN countries.
The exhibition is organized into distinct zones, showcasing the works of six established and six emerging Hong Kong original artistic toy designers, representing different eras of the industry’s evolution. Additionally, six exclusive cross-sector pieces, each created by a participating designer for a selected element of Hong Kong’s intangible cultural heritage, will make their world premiere at the event. Visitors can also explore a timeline tracing Hong Kong’s art toy history since the 1990s, showcasing iconic collectibles, some of which are museum-quality or auction-worthy masterpieces. Among these are rare pieces from pioneering Hong Kong original art toy brands that have shaped the scene.
An AR interactive photography zone is set up in the exhibition area, connecting virtual and real scenes, adding more interactive elements to the exhibition. Additionally, visitors can expect to be captivated by larger-than-life toy boxes, giant gashapons, life-size figurines, and more.
Art toy enthusiasts will have the opportunity to come into personal contact with some of the participating Hong Kong designers during special events held on weekends during the exhibition period. Through live discussions, autograph signings and hands-on demonstrations from Hong Kong designers, attendees will receive a unique behind-the-scenes look at the creators’ artistic journey.
“The art toy industry has grown exponentially in ASEAN countries, as we can see since our first overseas exhibition of original art toys from Hong Kong to Bangkok in 2022,” said Ms. Cherrie Chong, President of the IEA. “This year, we are delighted to welcome 12 of Hong Kong’s most exceptional designers to Kuala Lumpur. Our goal is to deepen the understanding and appreciation of the creative industries between the two regions, paving the way for future artistic collaborations and exchanges.
Made possible through the sponsorship of CCIDA, with the support of the Hong Kong Economic and Trade Office in Jakarta and valued partners, the “Hong Kong Art Toy Story 2025@Kuala Lumpur” is a crucial tribute to Hong Kong’s legendary art toy culture. Visitors can immerse themselves in a realm where creativity knows no bounds, where every piece tells a story.
“We are delighted to showcase Hong Kong’s vibrant and dynamic art toy culture in Malaysia through this exhibition,” said Mr. Johnson Chiang, curator of the exhibition and former president of the Society of Hong Kong Illustrators. “Hong Kong has never lacked excellent illustrators, designers, art toy makers and comic artists. In fact, they produced many classic pieces that swept the world.
Event Details:
Date: November 7 to 16, 2025
Location: The Exchange TRX, Persiaran TRX, Tun Razak Exchange, 55188 Kuala Lumpur, Federal Territory of Kuala Lumpur
Website: www.hkarttoystory.com
Facebook/Instagram/X/TikTok: @hkarttoystory
About the Innovative Entrepreneurs Association (IEA)
Since 2007, Association of Innovative Entrepreneurs (https://iea.org.hk) was established by the winners of the Innovative Entrepreneur Awards, which aim to strengthen the promotion of the spirit of “innovative entrepreneurship” and business education in Hong Kong and other regions, so that the winners can share their experiences and business strategies with budding entrepreneurs. The association has organized large-scale design exhibitions overseas, including Shanghai and Taipei. Each year, the IEA also organizes the “Design Licensing and Business (DLAB) Support Scheme”*, providing training and exhibition promotion support for new designers and copyright holders of Hong Kong licensable characters. Other projects organized by the AIE include “Hong Kong Art Toy Story”*, “Go! Illustrators – Hong Kong Picture Book Illustrators at International Book Fairs Promotion Scheme”* and “Hong Kong Picture Book Publishing Support Program”*.
*Sponsored by CCIDA
About the Cultural and Creative Industries Development Agency (CCIDA)
The Cultural and Creative Industries Development Agency (CCIDA), established in June 2024, formerly known as Create Hong Kong (CreateHK), is a dedicated office established by the Hong Kong Special Administrative Region Government (HKSAR Government) under the Culture, Sports and Tourism Bureau to provide one-stop services and support to the cultural and creative industries with the mission of fostering an enabling environment in Hong Kong to facilitate the development of the cultural and creative industries. arts, culture and creation as industries. Its strategic objectives are to nurture talents and facilitate start-ups, explore markets, promote cross-sector and cross-gender collaboration, promote the development of arts, culture and creative sectors as industries according to the industry-oriented principle, and promote Hong Kong as the creative capital of Asia and foster a creative atmosphere in the community to implement Hong Kong’s positioning as a center of international cultural exchange between East and West within the framework of the 14th national five-year plan. (https://www.ccidahk.gov.hk)
Disclaimer: The Cultural and Creative Industries Development Agency of the Hong Kong Special Administrative Region Government provides financial support for the project only and does not participate in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by project team members) are those of the project organizers only and do not reflect the views of the Hong Kong Special Administrative Region Government, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Verification Committee.
PR photos Download from
Press kit_HKATS – Google Drive
View original content to download multimedia:^ https://www.prnewswire.com/apac/news-releases/the-first-ever-large-scale-hong-kongs-original-art-toy-exhibition-in-malaysia-hong-kong-art-toy-story-2025kuala-lumpur-302609348.html
SOURCE AIE
