BEIJING, CHINA – Media OutReach – October 6, 2023 – Mid 10th anniversary of the Belt and Road Initiative (BRI), China Media Group (CMG) and the Chinese Ministry of Culture and Tourism jointly produced The Beauty of Shared Arts, a major television program focusing on international cultural exchanges, to highlight the charm of various cultures and encourage their exchanges. Themed on the Cultural Silk Road, this program welcomes guests from BRI members and provides a panoramic view of cultural interaction, open collaboration and interplay between diverse cultures across the BRI. Featuring artists from China and beyond, The Beauty of Shared Arts introduces viewers to refreshing contents, including singing, dancing, theatrical performances and acrobatics, to showcase the profound fusion of different cultures, while The BRI is building a modern Silk Road for the common benefit of countries around the world. The show premiered on October 5 at around 8:00 p.m. on CCTV-1 and was simulcast on online media platforms such as Yangshipin.cn and CCTV.com.
Thanks to the concerted efforts of member countries, the BRI has yielded fruitful results over the past decade, as it has promoted public welfare and fostered cultural dialogues among BRI members. Following in the footsteps of the initiative, The Beauty of Shared Arts shot VCRs and conducted interviews across the world to fully capture the vision of the BRI: We advocate respect for the diversity of civilizations, the common values of humanity, the importance of the heritage and innovation of civilizations, and strong international exchanges and cooperation between people.
In one episode, the show introduced viewers to the emotional mentorship between Chinese train conductor Dai Rui and his Laotian counterpart Tong Kangmi on the China-Laos railway line. During the episode, the two conductors sang One Belt One Road, alongside Laotian singer Atisal Ratana and Hong Kong actor/singer WONG Cho-lam. The BRI has not only connected economies but also created closer ties between people of different nations. Upcoming episodes of the program will also feature guest BRI members from Southeast Asia. Through the program, viewers feel the emotional side of the BRI, witnessing the similarities, mutual understanding and friendship between different cultures.
From the story of the BIS’s joint contribution to stage artistic performances, The Beauty of Shared Arts transcends national borders to present direct dialogues between different cultures and arts. For example, through their shared love of blue and white porcelain, the director of the Institute of Imperial Kilns in Jingdezhen, WANG Yanjun, and the famous Turkish artist Adil Can Güven established an immediate connection with the program. Through an innovative stage collaboration between the Anatolian Turkish fire dance troupe and Chinese dancers for the new blue and white porcelain, the program vividly illustrated the artistic charm of the distinct yet harmonious cultures of China and China. Turkey, generating a new cultural dynamic through mutual exchanges.
The program offers many other highlights: Serbian singer Slobodan Trkulja and Chinese singer SHA Baoliang creatively adapted the classic song Bella Ciao/Goodbye My Friends; The famous pianist LANG Lang engaged in a musical dialogue with the Kazakh singer Dimash Kudaibergen on the same stage. Through the program, touching stories are seamlessly integrated with various art forms, including music, dance and visual aesthetics, to create a series of awe-inspiring artistic feasts.
The Beauty of Shared Arts, broadcast on CCTV-1, invites all viewers to witness the evolution of the BRI, an epic story of our times.
Hashtag: #TheBeautyofSharedArts
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