The personalized first of its kind prioritizes the safety of advertisers and the performance of the advertiser campaign
NEW YORK,, July 3, 2025 / Prnewswire / – Assembly, a large media company that is part of the Challenger Stagwell network (NASDAQ: STGW), announced today the launch of Assembly Control, a safety and adequacy solution of the owner brand designed to give advertisers a greater control over the place where their ads appear while unlocking the performance of the stronger media. The product will officially take place throughout the month of July, supported worldwide from the Hubs of the Assembly new York,, London,, SingaporeAnd Dubai.
The assembly control was built in partnership with a first-rate verification and measurement platform for digital media and was specifically personalized for the agency’s needs. The platform incorporates the approach owner of the Assembly in terms of stock categorization, tailor-made inclusion lists and advanced adequacy controls and provides advertisers with a safer, more responsible and more efficient programmatic investment environment.
“Programmatic advertising remains one of the most effective but complex channels for brands today,” said Matt AdamsDirector of global operations in the Assembly. “Assembly control is more than a risk management tool. It is a strategic lever for media performance, ensuring that our customers appear in the right places, with the right partners, while providing better commercial results. Supply is the programmatic difference.”
Programmatic advertising continues to be one of the most dynamic and complex areas of digital media, representing more than 90% of American digital advertising expenses (IAB, 2024). Despite its scale and its effectiveness, the programmatic includes inherent risks such as the poor placement of the announcement, fraud and ability of the brand which can undermine the value of the campaign and the reputation of the brand.
“Advertisers need their media dollars to work harder than ever,” said Wayne BlodwellSVP global programmatic at assembly. “With assembly control, we not only protect our customers’ brands, we are also actively leading campaign performance through smarter and more responsible programmatic purchases.”
The key characteristics of assembly control include:
- Improved campaign results through a more strategic selection of stocks
- Reduction in the risk of security and adequacy of the brand between publishers, applications and environments
- Prevention of media investments with fraudulent or non -compliant partners
- Controls at several levels based on the advertiser’s approach to security and adequacy
- Inclusion list ownership of publishers and sellers
With a target of 75% client adoption on a global scale by the end of 2025, the assembly control marks an important step in the continuous investment of the Assembly in programmatic leadership and operational excellence.
About assembly
Assembly is a global omnichannel media agency that combines data, talents and technology to stimulate the growth of the best world brands. We connect powerful brand narration with a full range of media capabilities to provide significant performance and commercial results. Propelled by the scene, our owner operating system and a world team of 2,300 experts in 35 offices, we are committed to deliberate and impactful work. As part of Stagwell, the Challenger network redefined marketing, Assembly continues to raise the bar of excellence in the industry.
For more information, please contact:
Mariana Delacqua
Mariana.delacqua@esslyglobal.com
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