Strong points:
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The Thailand Privilege Card has continued to grow steadily over the past 20 years, generating revenue in the country exceeding 50 billion Thai Baht, with a membership base of over 31,500.
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The company embarked on an aggressive strategy, focused on modernizing the brand by creating a new identity through a new logo, a new uniform and new card formats for the 4 packs. This aims to target high-end tourists.
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The company is establishing new selling points that emphasize elevating privilege across borders under the concept of “More Choice, More Freedom.” Additionally, they are expanding into primary, secondary and potential markets.
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The company cultivates sustainable growth through the creation of an ecosystem in collaboration with partners from various tourism industries. This aims to improve member services in all aspects and meet customer needs in all dimensions.
BANGKOK, THAILAND – Media OutReach – August 30, 2023 –
Thailand Privilege Card Co., Ltd. (TPC), the operator of the Thailand Elite Card project supervised by the Tourism Authority of Thailand (TAT), has undergone a rebrand with a vision to establish itself as a global leader in offering premium privileges to high-profile individuals seeking long-term residency in Thailand. The previous eight membership card options have been phased out, making way for the new “Thailand Privilege Card” product, now available in four separate packages. Designed based on the philosophy of “Freedom of Choice”, these packages encompass extensive privileges suitable for a variety of global lifestyles. By deliberately focusing on key markets, namely China, Japan, the United States, the United Kingdom, Russia and European Union countries, with an ambitious projection to contribute to more than ten billion baht in the country.
Reflecting on the operational achievements of the Thailand Privilege Card in 2023 and its current performance,
Mr. Manatase Annawat, President of Thailand Privilege Card Co., Ltd., said: “The Thailand Privilege Card has reached an impressive 20-year milestone, and we are very proud of this achievement. The company has continuously developed services and introduced products to meet the changing needs of international residents seeking long-term residency in Thailand. We are the only global residency campaign that offers visa privileges alongside airport services and lifestyle privileges, resulting in an accumulated income of over 50 billion baht over our 20-year journey , with a membership that exceeds 31,500. In 2023 alone, we achieved approximately 7.5 trillion baht, a growth of over 11,500 members, which is a remarkable increase of 210% from to 2022 income.”
To celebrate the 20th anniversary of Thailand Privilege Card Co., Ltd., a significant rebranding and improved benefits have been introduced. This transformation marks the transition from the “Thailand Elite Card” to the “Thailand Privilege Card”, offering a warm welcome and guaranteeing the greatest satisfaction and convenience to international residents aspiring to establish a long-term residence in Thailand. This revamped offering includes comprehensive benefits of airport privileges, enriched travel experiences, recreation, accommodations, activities, business investment opportunities, and more. This multi-faceted rebranding effort involves key changes, such as a contemporary logo and new staff uniforms. Guided by the company’s brand DNA, “GRACE”, the company aims to elevate the quality of Thai products and services, generate revenue for the national economy and enhance the image of a global organizational leader.
“The company targets four main segments: frequent international visitors/the wealthy/investors, workers/digital nomads, expats in Thailand and retirees. The company will strategically enter markets in various potential countries, encompassing key markets such as China, Japan, USA. “said Mr. Manatase.” added.
The new benefits of
Thailand Privilege Card, following the concept of
“More choice, more freedom” each category of membership will accumulate Privilege points, allowing the exchange of exclusive privileges and extraordinary experiences. Membership cards are classified into four packages:
RESERVE: The membership fee is 5 million baht, for a membership period of 20 years or more. This option is designed for people seeking long-term entry and exit to Thailand. Membership can be renewed every 5 years and members can earn 120 points accumulated each year by redeeming premium privileges including accommodation, travel amenities, investments, health and wellness, and even more. RESERVE membership is exclusively available by invitation and is limited to 100 people per year.
DIAMOND: The membership fee is 2.5 million baht, with a membership duration of 15 years and exclusive privileges throughout the stay in Thailand. Members earn 55 points accumulated each year to benefit from additional privileges.
PLATINUM: The membership fee is 1.5 million baht, for a membership period of 10 years. Members accumulate 35 points per year to benefit from additional privileges.
GOLD: The membership fee is 900,000 baht, for a membership period of 5 years. This option is intended for people seeking short-term entry and exit to Thailand. Members can accumulate 20 points per year to benefit from additional privileges.
“More choice, more freedom” introduces exclusive privileges into every cardholder’s preferred lifestyle, offering premium services throughout their stay in Thailand.
These privileges include premium airport assistance services, exclusive access to airport lounges upon arrival and departure, limousine transfers and personal liaison services available in four languages: English, Korean, Mandarin and Japanese, with the possibility of adding additional languages in the future. .
Thailand Privilege Card Co., Ltd. continues its collaborations with various sectors of the tourism industry, with the aim of improving the comprehensive service offered to members. The key is to generate revenue for businesses that align with diverse lifestyles nationwide, including:
- Stay: Exclusive privileges for exceptional stays at world-class luxury hotels, including benefits such as “Stay 1 Night, Get 1 Night More” and room upgrade opportunities.
- Journey: Special travel privileges in partnership with major airlines, with personal assistants and airport greeters, dedicated airport transfers, airport lounge access, plus benefits such as private drivers, private yachts, private jets and private car rentals.
- Hobbies: Many advantages thanks to partner establishments such as restaurants, entertainment venues, shops and sports activities. These benefits include discounts, VIP lounges, personal shopping assistance, priority viewing at major malls, co-working spaces and even a “buy one, get one free” movie ticket offer .
- Well-being: offers exclusive health and wellness privileges. This includes health screenings at leading hospitals, spa services, access to fitness center facilities and leading wellness centers.
- Wealth: Investment privileges including the Wisdom Card (subject to conditions), financial and investment advisory services, educational seminars and exclusive health and life insurance packages.
For those intrigued by the Thailand Privilege Card, further information is available on the official website at
www.thailandelite.com. For partners interested in collaborating with the company, please contact the Supplier Relations department at 02-3534145 or by email.
[email protected]. For those interested in becoming agents and expanding their business worldwide, please contact Sales Representative Management at 02-353-4120 or by email at
[email protected].
Hashtag: #ThailandPrivilegeCard #FreedomofChoices #ThailandPrivilegeVisa
The issuer is solely responsible for the content of this announcement.
