DAPHNE, Ala., March 18, 2026 /PRNewswire/ — TERREPOWER, formerly BBB Industries, an aftermarket leader, today announced a significant expansion of its North American Electric Power Steering (EPS) program. The company’s next-generation EPS product technology is designed to simplify repairs for technicians nationwide. The expanded EPS offering introduces 60 new applications spanning model years 2013 to 2025, opening total coverage of more than 257 SKUs for 60 million vehicles in operation (VIO), with an additional 76 SKUs covering 21 million VIOs planned for launch in July.
The EPS advancement also strengthens TERREPOWER’s position as a market leader in sustainably manufactured steering components and underscores its commitment to providing premium OE-level steering solutions at exceptional value.
“This innovation is a game-changer for repair environments,” said Tim Connolly, Senior Director of Product Management – Undercar & NSP at TERREPOWER. “We are removing a major barrier to EPS service, while providing a high-quality, durable alternative to the OE replacement at a more affordable cost. »
Why Technicians and Shops Turn to TERREPOWER EPS Solutions
As EPS becomes the dominant steering technology in modern vehicles, the demand for reliable solutions in the aftermarket continues to accelerate. TERREPOWER’s expanded offering is available nationwide and supported by partnerships.
In terms of benefits, the company’s EPS offering offers:
- Unmatched Availability: Over 257 EPS SKUs available for same-day pickup or delivery
- Market leading coverage: suitable for over 60 million vehicles on the road today
- Premium Value: OE-level performance at a fraction of dealer cost
- Repairs with confidence: backed by a reliable warranty and nationwide support
“EPS is here to stay and the industry is evolving rapidly,” said Andrew Wilson, EPS Product Manager at TERREPOWER. “Today, more than 50% of vehicles are equipped with EPS, and by 2028, approximately 25% of steering repairs are expected to involve EPS systems. TERREPOWER ensures that the secondary market is ready.
Seize the EPS opportunity
Despite the rapid growth of EPS-equipped vehicles, many technicians still turn to OEM or salvage parts due to persistent misconceptions regarding aftermarket availability. Working with TERREPOWER, retailers and distributors nationwide are tackling this problem by expanding access, educating stores, and providing the comprehensive EPS solutions technicians need to keep customers in their bays and back.
With the addition of 60 new applications, enhanced sustainability practices and first-to-market programmable technology, TERREPOWER continues to redefine what the aftermarket can offer in advanced steering systems.
About TERREPOWER
TERREPOWER, formerly BBB Industries, is the world’s largest sustainable manufacturer by volume. Founded in 1987 on a heritage of innovation, TERREPOWER is a global aftermarket leader specializing in supplying high quality components to the automotive and industrial markets. Headquartered in Daphne, Alabama, TERREPOWER has a dedicated global workforce of more than 10,000 employees and an extensive operational footprint across North America and Europe, including 19 sustainable manufacturing facilities, 14 distribution centers and 28 brands with products sold in more than 90 countries. TERREPOWER is committed to building supply chain resilience, reducing waste and advancing the circular economy. Learn more about www.terrepower.com.
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