TCL Electronics (01070.HK) Revenues from television and world sales maintain high growth in 2025T1

Continuous optimization of product mixture gives more than 230% expansion in annual shift In the World Expedition of Mini LED TV

Hong Kong,, April 27, 2025 / Prnewswire / – TCL Electronics Holdings Limited (“Electronics TCL“or” society “, 01070.HK) announced today its global data on television shipments for the first quarter of 2025. Presented by the double-brand “TCL + Falcon” strategy and the intensified execution of its positioning “in mid-high and large screen”, alongside the sustained advances in the competitiveness of the products completed by a mini, QLED, AI and other advanced techniques, the company made a solid start for the year. The global sending of TCL TV has reached 6.51 million series, which represents an increase in annual sliding (“yoy”) by 11.4%. Benefiting from the increase in the proportion of shipping of high -screen and high -end products, TCL TV sales income increased by 22.3% in annual shift in the first quarter.

Technological progress increases competitive positioning, large-screen and mid-height televisions gain in global popularity

Capitalizing on world change to high -screen and high -end products, TCL Electronics has led to significant growth in the shipment of high -screen and high -end products. In the first quarter of 2025, the world shipment of 65 inch and more TCL TV increased by 33.0% in annual sliding, its proportion of shipping increasing by 4.5 percentage points to 27.7%. The 75 -inch and more TCL TV world shipment showed even more pronounced acceleration, increasing by 41.6% in annual sliding, the corresponding proportion of shipping up 2.9 percentage points to 13.7%. The average size of the overall TCL TV shipping screen increased 1.9 inches in annual sliding to 53.4 inch.

The company also continued to deepen its technological infrastructure in high -end display products. Its mini mini LED TV is equipped with new generation features such as the Crystglow Whva and Halo All-Domain control panel, offering improved contrast, minimized reflection, wider viewing angles and seamless screen borders. These innovations have considerably enriched the quality of the image and the precision of colors, considerably improving the visual experience of users. The exceptional consumer response to these innovations has been demonstrated in robust acceptance of the robust world market. In the first quarter of 2025, the world shipping of TCL QLED TV increased by 74.9% in annual sliding to 1.33 million series, while the world shipping of TCL Mini TV increased from 232.9% in annual sliding to approximately 0.55 million sets.

The national and abroad markets are both recorded two -figure growth in shipping while the global market share in several regions takes the lead in the industry

On the RPC market, driven by the sustainable development of brands and the innovation of technology-oriented products, TCL TV shipping on the RPC market increased by 10.8% in annual sliding in the first quarter of 2025. Meanwhile, the strategy of focusing on large-scale and mid-height products has given remarkable results, with a continuous improvement of the product structure. In particular, the shipment of 65 inch and more TCL TV increased by 18.3%, increasing by 3.5 percentage points to 54.7% of total interior shipping, while shipping of 75 inch and more TCL TV increased by 21.0% in sliding TCL Mini LED TV to jumped 341.1% in annual shift increasingly increasing by 13.2 percentage points to 17.6%. In the first quarter of 2025, the market share in terms of retail income and retail volume of TCL TV on the RPC market increased to 23.1% and 22.1%, respectively, the two ranking among the first two in the RPC market^[1]. Continuous improvement in the mixture of products has led to the additional increase in sales income. In the first quarter, TCL TV sales income on the RPC market increased by 35.4% in annual shift, and the average selling price increased by 22.2% in annual shift.

In terms of international market, TCL has officially announced that it had become a global Olympic partner in February 2025Marking an important step in improving its world notoriety of the brand and its influence. TCL will offer a complete technological infrastructure, advanced product solutions and specialized professional services to support operations of Olympic Games in several categories of smart devices such as televisions, air conditioners, refrigerators and washing machines. This strategic partnership, associated with a precise deployment of sports marketing, strategic sponsorship of events and a systematic construction of its global customer management system, has further strengthened the efficiency of global marketing. In the first quarter of 2025, TCL TV shipping on the international market increased by 11.6% in annual sliding. The sending of a large screen TV showed a particularly strong yoy, with 65 inches and more TCL TV increasing by 48.5% in annual sliding and 75 inch and more TCL TV increasing by 86.8%. The significant increase in TCL TV shipping on the big screen has stimulated TCL TV sales income on the international market increasing by 17.2% in annual shift.

By region, the European market has reached a rapid breakthrough by accurately providing regional channel networks thanks to a “country of a policy” approach. The sending of TCL brand television to the European market increased by 15.8% in annual sliding, with a shipment of 75 inch and more TCL TV by increasing by 74.4%. TCL TV ranked among the first two in retail sales volume in France,, Poland And Suede^[2]Although ranked third in Spain,, Romania,, Greeceand the Czech Republic^[2]. In emerging markets, encompassing Asia-Pacific,, Latin Americaand the Middle East And AfricaA more in -depth optimization of the sports marketing matrix and continuous upgrades to sales and retail chains led to an 18.8% increase in annual sliding of TCL TV shipping, with the shipment of 75 inch and more TCL TV by increasing by 100.5%. TCL TV obtained position n ° 1 in the volume of retail sales in Australia And The Philippinesand ranked among the first two in Brazil,, Pakistan,, Saudi Arabia,, Thailand And MyanmarAlthough ranked third in Argentina,, VietnamAnd South Korea^[2]. In North AmericaThe company has strategically pivoted to focus on the penetration of the high -end midfield distribution channel. Although this recalibration has led to a modest decrease of 3.8% in annual sliding of the television shipping, the implementation of a high -end midfield strategy has given significant results in large screen segments. The sending of 75 inches and more TCL TV increased by 79.3% in annual sliding, its proportion of shipping increasing by 5.8 percentage points to 12.5%. TCL TV maintained a retail market share among the first The United States^[3].

Operating sustainable winds with unshakable resolution and ever higher evolution with a daring ambition. TCL Electronics will continue to continue its strategy of “lead with the value of the brand, Excel in global efficiency, drive with technology, prosper on global vitality”. The company remains strategically aligned with its imperative of consumer-centered value creation, adhering to its mid-height development roadmap by the continuous refinement of its product portfolio, an accelerated research and development research, the regional location actually calibrated with precision and an improved global location, because it is resolutely progressing towards a real world-class business.

About TCL electronics

TCL Electronics Holdings Limited (01070.hk, incorporated into the Cayman islands with limited liability) was registered on the main draw of the Hong Kong Stock Exchange November 1999. He is engaged in business, innovative affairs and internet activities. TCL Electronics actively transforms and innovates in the “Lead with brand Value, Excel in Global Efficiency, Drive to Technology, strategy on global vitality”. By focusing on high -end environment markets around the world, the company is trying to consolidate the “intelligent” ecosystem “strategy and undertakes to provide users with a smart and healthy life while turning into a cutting -edge intelligent technology. TCL Electronics is part of the Shenzhen-Hong Kong Stock Connect program and is included in the Hang Seng Stock Connect Hong Kong index, the Hang Seng Composite Midcap & Smallcap index and the Hang Seng Corporty durability. In addition, he has received the ESG note from Hang Seng index of A for consecutive years since 2018.

For more information, please visit the TCL Electronics Investors Web page in http://electronics.tcl.com Or follow the official account of relationships with TCL electronics investors.

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Source TCL Electronics Holdings Limited

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