BANGKOK, THAILAND – Media OutReach Newswire – February 1, 2024 – The Tourism Authority of Thailand (TAT), in collaboration with Trip.com Group, organized the “Super World Tour BOSS LIVE” as part of the “Thailand – A must for the Chinese” in Rosewood. Bangkok Hotel on the evening of Wednesday, January 31, realizing more than 100 million baht in one day.
This livestream announced Thailand travel deals, whether airline discounts, accommodation promotions or travel packages, aiming to make Thailand a leading destination, showcasing islands majestic, cultures and delicious dishes. The live broadcast was led by Ms. Sun Tianxu, Vice President of Trip.com Group, who viewed the platform as an effective marketing tool for Chinese tourists. For Trip.com Group, Thailand is a major destination, with Bangkok being the most popular SEA destination for Chinese tourists in 2023. Meanwhile, Phuket and Chiang Mai also ranked in the top ten with bookings increased by 174 % the same year (compared to 2023). to those of the previous year). Undeniably, all of these cities should be key destinations throughout 2024.
Mr. Srettha Thavisin, Prime Minister, said: On January 28, the Thai government held a signing ceremony of an agreement between the governments of the Kingdom of Thailand and the People’s Republic of China regarding the mutual visa waiver for holders of ordinary and ordinary official passports, which will come into force on March 1, 2024. The objectives are to promote tourism, investments, trade and strengthen relations between the two sister cities and, next year, there will have the opportunity to celebrate the 49th anniversary of the establishment of diplomatic relations between Thailand and China.
Ms. Sudawan Wangsuphakijkosol, Minister of Tourism and Sports, said: “The Chinese tourism market has significant implications for the recovery of the Thai economy, as it is a key and major axis with high growth potential. in terms of revenue and quantity. As a result, the government sector is ready to promote activities across Thailand, starting with Chinese New Year, considered the largest Chinese New Year festival outside the People’s Republic of China. There will be Thai and Chinese culture exchange activities, attracting huge Chinese and international tourist traffic to Thailand during the season. Another highlight is the “World Water Festival”, as this year the Thai government is determined to present Songkran as a world-class festival, encouraging visits from Chinese tourists through the Chinese ambassador, with joyful activities organized at several locations to celebrate the “World Water Festival”. tradition throughout the month of April.
Ms. Thapanee Kiatphaibool, Governor of the TAT, said: “The visa waiver for Chinese passport holders is an important measure to boost visits by Chinese tourists. TAT promoted remote tourism through Soft Power: 5F to add value to tourism products and services and improve the supply chain, leading to qualitative transformation and modernization of the Thai tourism industry. Additionally, TAT signed a Letter of Intent (LOI) on tourism cooperation with 8 major partners in China, while joining forces with Chinese airlines to restore confidence, comprehensively develop the Thai tourism industry , as well as raising safety standards to ensure Thailand will always be the final answer when it comes to travel.
TAT assures that the project will definitely fuel inbound tourism of Chinese tourists and also boost their confidence, thereby generating tourism revenue and sustainably improving Thailand’s image as a must-visit destination. The next live streaming session will take place in Phuket on February 28, 2024.
Landing page: https://contents.ctrip.com/activitysetupapp/mkt/index/0131taiguo%26sourceFrom%3Dredianbang?from_native_page=1
Hashtag: # TravelThailand, the more fun you have #AmazingThailand #AmazingThailand #ThailandChinaVisaFree #AmazingThailandxCtrip
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