Including TIME, Weather Channel Digital, Gannett | USA TODAY Network, Nexstar and Slate continue to add new features that allow advertisers to connect with consumers on publisher sites;
Taboola plans to pay more than $1.5 billion to publishers and OEMs in 2025
HONG KONG, October 16, 2025 /PRNewswire/ — Tabola a global leader in delivering performance at scale for advertisers, today announced a major milestone for its performance advertising technology platform, Realize.
As part of Taboola’s expansion beyond native and into performance, Taboola has deepened its partnership with several global publishers to offer performance advertisers access to display inventory with Realize. Key names include TIME, Weather Channel Digital, Gannett | USA TODAY Network, Nexstar and Slate, among others. Taboola’s efforts to provide advertisers with more ways to reach consumers reflects its holistic approach to driving performance beyond search and social, across multiple formats and placements. Additionally, Taboola plans to pay more than $1.5 billion to publishers and OEMs in 2025.
Realize allows advertisers to leverage display and other parts of Taboola’s extensive network of publishers, apps and OEMs. Realize is powered by an AI performance engine that finds the best opportunities for campaigns across Taboola’s network of trusted publishers and apps. This AI performance engine leverages the unique data advantage of Taboola’s on-page code integrations with publishers, giving it a signal unlike any other open web platform to use when optimizing and ad placement.
“We’ve spent years building real relationships with publishers. We’ve grown with them, helping them grow their audiences, their engagement and their ability to work with advertisers,” said Adam Singolda, CEO of Taboola. “We’ve announced our commitment to going beyond native with Realize, and we’re excited for publishers to join us, expand their partnerships with us, and together deliver more to advertisers.”
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“Our partnership with Taboola has consistently delivered results, and giving advertisers access to our display inventory on Realize is an exciting step forward,” said Tim Wolfe, senior vice president of revenue operations at Gannett. “We appreciate Taboola’s collaborative approach and look forward to what we can accomplish next as we continue to scale.”
“Taboola has been a trusted partner that has helped us grow and innovate across our digital business,” said Molly Gallagher, chief program officer at Slate. “Over the years, they have demonstrated a strong understanding of our goals and a commitment to creating long-term value, not just through technology, but through true collaboration. With the launch of Realize, we see a new opportunity to deepen this partnership and tap into larger revenue streams.
About Tabola
Taboola empowers businesses to grow with performance advertising technology that goes beyond search and social and delivers measurable results at scale.
Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful advertising platform, reaching approximately 600 million daily active users across some of the world’s best publishers. Publishers like NBC News, Yahoo, and OEMs like Samsung, Xiaomi, and others use Taboola’s technology to grow their audiences and revenue, enabling Realize to offer unique data, specialized algorithms, and unparalleled scale.
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SOURCE Taboola
