Retailers Can Leverage AI to Increase Revenue and Reduce Costs with Supermicro and NVIDIA‘Collaboration
SAN JOSE, California. And NEW YORK, January 15, 2025 /PRNewswire/ — National Retail Federation (NRF) — Supermicro, Inc. (SMCI), a total IT solutions provider for AI/ML, HPC, Cloud, Storage and 5G/Edge, showcases the latest solutions for the retail industry in collaboration with NVIDIA at the show National Retail Federation (NRF) Annual. As generative AI (GenAI) grows in capability and becomes more easily accessible, retailers are leveraging NVIDIA NIM microservices, part of the NVIDIA AI Enterprise software platform, for a wide range of applications.

“Supermicro’s innovative server, storage and edge computing solutions improve retail operations, store security and operational efficiencies,” said Charles LiangPresident and CEO of Supermicro. “At NRF, Supermicro is excited to introduce retailers to the transformative potential of AI and revolutionize the customer experience. Our systems will help solve everyday problems and improve the overall shopping experience.
To learn more about Supermicro’s AI solutions for retail organizations, visit www.supermicro.com/RetailAI
Innovation in front-of-house and back-of-house use cases – such as personalized shopping experiences, logistics process automation and loss prevention – enables retailers to attract customers in their establishments and improve their profitability.
Supermicro at the NRF
Retail AI solutions like those mentioned above require specialized hardware to deliver optimal results. Supermicro offers the industry’s broadest portfolio of cutting-edge AI solutions, providing retail organizations with the tools needed to maximize the ROI of their AI-driven applications. By processing data directly where customers are, results are delivered with minimal latency, creating a great user experience. At NRF, Supermicro is showcasing the latest systems designed to deliver premium point-of-sale performance:
- SYS-112B-FWT: This shallow 1U system delivers powerful edge computing, using the latest Intel Xeon processors. Although it’s less than 17 inches deep, it can hold NVIDIA L40S GPUs.
- AS-1115S-FWTRT: Leveraging AMD’s EPYC series processors, this shallow-depth 1U system offers customers flexibility in core counts and GPU capabilities by having the capacity to hold a single double-wide NVIDIA L40S GPU.
- SYS-E403-14B: A compact server capable of delivering data center performance at remote locations and in limited space. This compact system can accommodate 2 single-width GPU cards or 1 double-width GPU card, including the NVIDIA L40S or NVIDIA RTX 6000 Ada Generation GPU, in remote edge slots.
- SYS-212B-FN2T: Short-depth 2U AI system offers more features and capacity compared to the competition and supports multiple data streams or workloads. Optimized for edge inference, the SYS-212B-FN2T supports up to 2 double-width GPUs or single-width GPUs, such as the NVIDIA L4 GPU.
- SYS-222HE-TN: 2U powerhouse, this dual-processor system features the latest Intel Xeon processors bringing data center power into a shorter depth platform. With the capacity to hold up to 3 NVIDIA L40S GPUs, it brings the client some serious inference power.
- AS-2115HE-FTNR: A 2U uniprocessor system based on the latest AMD EPYC family. This system offers a maximum double-width GPU density of 4 cards such as NVIDIA L40S GPUs.
- SYS-322GA-NR: For the most demanding workloads, this powerful and versatile 3U Edge AI platform offers 10 PCIe 5.0 x16 slots or 20 PCIe 5.0 x8 slots (in physical x16 slots). These slots can be equipped with up to 8 double-wide GPU cards, such as NVIDIA’s H100 GPU leveraging NVIDIA NVLink. Alternatively, the system can be configured with 19 single-width GPU cards, such as NVIDIA’s low-profile or single-width product families, or combined with different add-on cards, such as graphics controllers, making this system ideal for environments including large control rooms.
One AI use case on display at the Supermicro booth is a customer service application built with the NVIDIA AI Blueprint for digital humans. It features James, a computer interface that mimics the experience of interacting with a real person. Digital humans are virtual avatars that look, act and think as a human would. In retail, this technology can be deployed to provide customers with a personalized shopping experience, a shopping assistant, and a customer service representative, all in one solution.
A second live demonstration is NVIDIA AI Blueprint for Retail Shopping Assistants, a generative AI reference workflow designed to transform online and in-store shopping experiences. The model provides the technologies to create shopping assistants that can search for multiple items simultaneously, answer contextual questions such as whether a product is waterproof, and visualize furniture in physically precise scenes, such as the living room of a customer.
A third use case being demonstrated leverages the NVIDIA AI Blueprint for video search and synthesis to combat the growing problem of shrinkage. Shrinkage occurs when products leave a store and are not paid for. Shrinkage losses cost retailers approximately $100 billion per year in the United States alone. Using AI-based solutions, retailers can interpret camera inputs in real-time and identify mix-ups at checkout as they occur, providing direct feedback to the retail store and to the customer.
NRF visitors can find Supermicro at booth #3165. At the NRF 2025 exhibition, January 12-14 In New York CitySupermicro and NVIDIA collaborate to showcase the transformative potential of AI to retailers. For more information, visit https://nrfbigshow2025.smallworldlabs.com/co/super-micro-computer-inc
About Super Micro Computer, Inc.
Supermicro (NASDAQ: SMCI) is a global leader in application-optimized total IT solutions. Founded and operating in San Jose, CaliforniaSupermicro is committed to delivering first-to-market innovation for enterprise IT, cloud, AI and telecom/Edge 5G infrastructure. We are a total IT solutions provider with server, AI, storage, IoT, switching, software and support services. Supermicro’s expertise in motherboard, power supply and chassis design further enables our development and production, enabling next-generation innovation, from the cloud to the edge, for our global customers. Our products are designed and manufactured in-house (in the United States, AsiaAnd the Netherlands), leveraging global operations for greater scale and efficiency and optimized to improve TCO and reduce environmental impact (Green Computing). The award-winning Server Building Block Solutions® portfolio allows customers to optimize their workload and exact applications by choosing from a broad family of systems built from our flexible, reusable building blocks that support a comprehensive set of form factors, processors, memory, GPU solutions, storage, networking, power and cooling (air conditioning, free air cooling or liquid cooling).
Supermicro, Server Building Block Solutions and We Keep IT Green are trademarks and/or registered trademarks of Super Micro Computer, Inc.
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