Shanghai,, April 19, 2025 / Prnewswire / – The global launch of the international season of international consumption of international consumption of 2025 took place on April 18. This year’s campaign is scheduled for early July to the second weekend in October, covering the entire summer period. Centered around “240 -hour products” and “personalized city events”, the program aims to present Shanghai Consumer call as an effective international metropolis. By focusing on “diversity, convenience and family conviviality”, Singaporean visitors are invited to experience a summer trip that mixes urban quality with the pleasure of the family.
According to China Unionpay, during the 2024 campaign, foreign card expenditure Shanghai increased by 68.2%. In particular, Huaihai Road saw an increase of 208.6% of the use of cards abroad, with an average transaction of RMB 1 597While the road to Lujiazui-Zhangyang increased by 119.9%, with an average expenditure of RMB 1 998. Total offline expenses reach RMB 815.9 billionincluding RMB 96.4 billion In the dining room – growth of 26.9% in annual shift – dispute the city’s strong consumption dynamic.
This year, the campaign is launching an ideal “starter kit” for short -term trips – offering standardized urban experiences and booking under “240 -hour products”. Founded with the “Shanghai Pass” day ticket, the offer integrates metropolitan transit, monuments and trade privileges. An official multilingual website (www.shanghaisummer.com) and the AI assistant “Shanghai Xiaoxia” support visitors with a complete and friendly service. In addition, China Eastern Airlines provides special international group prices adapted to family trips.
Xiaolong YinManaging Director of Visa Mainland China, presented that Visa will associate with industry partners to create the “Visa zone for the summer of Shanghai”. The VISA area will focus on optimizing the international acceptance of cards in all payment scenarios, the deployment of various innovative payment methods and investment terminals, improving payments and consumption safety, with the aim of promoting international cultural exchanges and people to people and contribute to the construction of the construction of the construction of Shanghai As an international city of the Consumer Center.
Families will also find their place this summer. Lego China should start the test operations of the Lego Discovery Resort in ShanghaiWith eight themed areas, more than 75 rides, shows and attractions, and 2,889 models built with more than 85 million bricks. Lego China will also house the “World Play Festival” of June 11 to July 25With interactive city playgrounds and urban installations on the theme. In addition, the Jinshan Legoland Resort should open its doors during the summer holidays, further expanding family experience. Pop Mart will join his signature designer toys to launch themed exhibitions, pop-ups and immersive facilities. Disney China I will present four summer events on the theme, notably Zootopia, Disney Pets, the 30th anniversary of Toy Story and the “Summer Snow Festival” by Frozen. Together, these main global IPS will shape a dynamic experience of Citywalk, will mix culture, entertainment and retail to create unforgettable moments for families of all kinds.
Media contact: lulu, media@shanghaisummer.com
Show the original content:https://www.prnewswire.com/apac/News-releases/shanghai-summer-a-living-ase-of-a-next-generation-consumer-hub-302432736.html
Shanghai design source
