HONG KONG SAR – Media OutReach Newswire – January 17, 2024 – Suavislash’s high-quality eyelash services have led the brand to receive numerous awards in the beauty industry in recent years. These include the Sassy Best Of Hong Kong Reader Awards in 2019, the PRESTIGE “Beauty & Wellness Awards” for Best Eyelash Treatment in 2020. Last year, they received the “Best Eyelash Salon Award” and the “Beauty & Wellness Awards”. Eyelash extension. JESSICA is a highly authoritative media outlet in the Asian fashion and beauty industry, with over 20 years of history. Awards won through online voting and local beauty trade organizations reinforce consumer confidence in the brand’s quality.
Suavislash received the “Best Eyelash Salon Award” and “Beauty & Wellness Awards” at the “Jessica” Beauty Awards 2023 in Hong Kong.
Established Asian laboratory to develop sustainable eyelash products for Hong Kong customers
The Suavislash team traveled to Japan years ago to develop sustainable eyelash products suitable for Hong Kong customers. They successfully established a beauty product development center in Japan, hiring a local professional research team to collaborate on creating eyelash products and adhesives suitable for Hong Kong’s climate. The eyelash products offered in their three local stores, including eyelash extension glue and synthetic eyelash strips, are among the brand’s latest research achievements. The eyelash extension glue developed by ourselves is less sensitive and less irritating than other adhesives on the market, significantly improving the durability and firmness of eyelash extensions while being gentle on the skin and natural eyelashes. The lightweight synthetic eyelashes developed by the brand offer more flexibility and lower weight compared to ready-made false eyelashes on the market, providing customers with a “completely natural feeling” after eyelash extensions and reducing the burden on the eyelashes. natural eyelashes. Thanks to the brand’s research results and understanding of market needs, the eyelash products developed by the brand are popular among local and international peers. In addition to Hong Kong, local eyelash stores in Singapore, Malaysia, Dubai and other places regularly purchase their products. The brand also said it has noticed the drastic changes in Hong Kong’s climate and seasonal cycles in recent years. This year, they will intensify their research and development efforts, aiming to develop the next generation of eyelash products more suitable for Hong Kong’s climate.
Creation of three specialized stores, creation of high confidentiality spaces and provision of professional eyelash services.
In recent years, the brand has invested millions in opening three eyelash specialty stores at Tsim Sha Tsui K11 Mall, Lan Kwai Fong in Central and Landmark in Central, catering to different privacy needs. K11 and Lan Kwai Fong (Suavis Lash Bar) stores are designed with simplicity and elegance, emphasizing a high-end fashion sense with a black and white color theme. Landmark’s flagship concept store (Suavislash Couture) is positioned with elegance and sophistication. It has two spacious lash treatment areas, accommodating only one client at a time to ensure a higher level of privacy. The lash styles offered at The Landmark flagship store are slightly different, offering a wider selection that caters to customers with a more refined taste in lash styles.
Suavislash lash services are provided by professional FEA certified lash stylists, garnering praise and recognition from satisfied customers.
The brand focused on providing professional Japanese-style eyelash services, emphasizing the use of professional eyelash techniques by employees to make customers “stand out” with different looks. All Suavislash lash stylists undergo formal training in authentic Japanese lash techniques and obtain professional lash artist certification from the Japanese FEA. They must also complete at least six months of internal training before providing services to clients.
Customizing eyelash styles according to customers’ eye shape, introducing European eye tightening treatment in 2024
Suavislash aims to give special meaning to each pair of eyelashes they serve, offering individual personalized eyelash design services. Lash stylists customize unique lash styles based on clients’ eye contours and personality. In addition to custom lash design services, Suavislash offers a variety of customer-created lash styles. This includes popular styles like Classic, Mix, Volume, Portrait, etc. Recently, K11’s store introduced a brand new eye firming beauty device from Europe, aiming to solve problems such as sagging under eye bags, wrinkles, puffiness, muscle sagging and more again for customers.
Suavislash has always been popular with female customers
Over the years, the brand has received support from many local celebrities, including Miss Chinese International winners Kelly Cheung Hei Man and Eliza Sam Lai Heung, as well as international models Jessica C and Cara G, who are patrons of long-standing Suavislash. . The brand said customer traffic exceeded 100,000 visits, with 99.8% of customers visiting Suavislash multiple times.
The issuer is solely responsible for the content of this announcement.
