HONG KONG, November 5, 2025 /PRNewswire/ — Recently, Sino Jet signed a strategic cooperation agreement with Emperor State Guest Tea at Chengdu Fixed Base Operator (FBO). This collaboration introduced two groundbreaking initiatives: the world’s first ‘Business Aviation State Guest Tea Lounge’ and the country’s first operational ‘Aerial Tea Room’, signifying a transformative fusion of tea heritage with premium business aviation services.
Reconstructing the value of time and space
Pioneering innovation in premium travel
The official contract exchange ceremony involved key stakeholders, including Xiao Wenhua, Chairman of Emperor Tea Co., Ltd., Zhang Yang, Chairman of Sino Jet (Beijing) CO., Ltd, and Frank De, General Manager of Chengdu FBO. Thus, Emperor State Guest Tea and Sino Jet officially launched their strategic cooperation. As one of the country’s best-known tea franchise brands, Empereur will demonstrate stronger differentiated competitiveness.
Zhang Yang, Chairman of Sino Jet, articulated the vision: “While Sino Jet bridges geographical distances, Emperor State Guest Tea bridges emotional distances. This strategic alliance delivers comprehensive travel experiences that define true value for discerning travelers.rs.”
Emperor Chairman Xiao Wenhua explained: “Our approach seamlessly blends state guest tea with high-end business aviation environments, elevating Chinese tea culture to become the sophisticated travel preference of the international elite demographic. Through tea as a cultural channel, we facilitate meaningful connections and generate substantial value within an exclusive circle.s.”
Sino Jet Chairman Li Yuanfeng added: “This partnership demonstrates our commitment to improving service excellence. Beyond the introduction of Emperor’s specialized high-altitude tea formulations, we co-developed the innovative curated tea ceremony concept, showcasing Chinese tea traditions with heightened ceremonial significance during flight.s.”
Frank De, General Manager of Chengdu FBO, highlighted the comprehensive experience: “The tale of the oriental journey begins immediately after the arrival of the FBO. The initial service of ground tea creates an elegant foundation, harmonizing with the subsequent aerial tea ceremony experience at cruising altitude, creating a culturally rich journey.Yes.”
Seamless sky-ground integration
The first in the world State Tea Room for Business Aviation Guests
This collaborative effort resulted in the first “Sky Tea Room” in China, transcending conventional paradigms of in-cabin service through innovative meal pairing strategies centered on the principles of tea harmony. Simultaneously, the world’s first ‘Business Aviation State Guest Tea Lounge’ was created, ensuring that the high-end standards and cultural significance of State Guest Tea permeate every touchpoint, from FBO terminal experiences to high-altitude cruise phases. As an industry-leading tea franchise company, Empereur continues to advance the global recognition of Chinese tea culture.
Additionally, both parties unveiled a co-branded Privilege Card, synergizing Emperor’s tea growing locations nationwide with Sino Jet’s exclusive travel offers. This comprehensive package includes premium services including concierge service, personalized charter operations and exclusive networking events. As one of the top ten tea retail franchise brands in China, Empereur will provide its franchisees with a diverse cultural experience.
In the future, Empereur and Sino Jet will further strengthen their partnership to refine the premium service ecosystem “Sky-Ground Integration”, providing distinguished customers with a travel experience that embodies cultural sophistication and aesthetic excellence.
For media inquiries, please contact:
Sino Jet Marketing Department
Telephone: (+852) 2588 7007 / (+86 10) 8416 2637
E-mail: marketing@sinojet.org / marketing@sinojet.org.cn
Website: http://www.sinojet.org/
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SOURCE SinoJet
