SINGAPORE – Media OutReach – September 4, 2023 – GROW with Singlife, the integrated investment platform formerly known as Navigator Investment Services Ltd (“Navigator”), is proud to announce its rebranding today. This strategic move reaffirms its commitment to providing individuals with a seamless and engaging investment experience as they work to achieve their financial goals.
Navigator started as an investment platform over 20 years ago in Singapore. Under the leadership of a new management team and with a focus on technology and strengthening its product offering, the company has launched new strategic initiatives. Its advisor support ecosystem, ELEVATE, offers a wider range of financial tools, information, tailored programs and experiential events to its users.
GROW is positioned as an integrated investment solution that leverages technology to provide tailored services, so that advisors can provide meaningful and impactful advice to their clients.
Akhil Doegar, CEO of GROWsaid: “We recognized the need for a rebrand that recognized our current position while paving the way for our future growth. Rebranding is not just a marketing strategy; it signifies our strategic intention to build and invest to become the world leader. a platform for advisors, supporting the mass market of the wealthy.
The rebranding is driven by the “All Things Considered” philosophy, which embodies the company’s focus on the human touch, moving beyond viewing finance as a numbers-driven industry. She aspires for the financial services industry to provide more holistic advice and be a people-centric business that values human connection.
Ee Ghim Chua, Head of Strategic Brand, Communications and Design, GROWadded: “While finance often revolves around numbers, life is so much more. Our brand idea is centered on empathy and authenticity. The choice considered is calm, caring and compassionate. It prioritizes human attention over automation and favors partnerships over transactions. Our mission is to empower advisors to partner with clients to make more thoughtful choices throughout their financial journey. »
GROW believes in the crucial role of comprehensive financial advice and the expertise provided by advisors, which is why it is committed to improving financial advice. This commitment comes at a time when the sector is characterized by the emergence of direct-to-consumer platforms, automated advisory services and self-directed investors.
To realize the brand idea, GROW will focus on three strategic areas:
- Strengthen core capabilities: GROW will focus on building and maintaining trust and loyalty by providing an efficient and reliable platform. It will further enrich its product offering with innovative and relevant solutions. It is committed to providing comprehensive support to optimize user success on and off-platform.
- Accelerate growth: GROW will continue to forge strategic collaborations with leading asset management and digital asset platforms to increase its market share.
- Unlock value: GROW will deepen its relationship with advisors through its exclusive events, provide advisors with impactful and actionable insights for business success, and facilitate a culture of development with courses and thought leadership initiatives.
Pearlyn Phau, Group Managing Director, Singlifesaid: “For over two decades, Navigator has been a trusted financial compass, guiding countless Singaporeans on their investment journeys. GROW will continue to play a vital role in the Singlife ecosystem. With the support of our future-ready advisors, GROW will be able to serve its clients better than ever, with innovative investment solutions for their journey to wealth creation.
Looking ahead, GROW has several exciting developments in store for us:
- New and improved platform: GROW plans to introduce a new multi-asset trading platform in the coming quarters. This platform will have an intuitive design and improved reliability, providing financial advisors with an optimized and seamless experience.
- ELEVATE 2.0 – Information, organized and accessible: GROW is committed to improving its advisor enablement ecosystem, ELEVATE. Through this enhancement, GROW will develop exclusive insights, experiential events and tailored programs for advisors. This will give advisors valuable knowledge and resources to better serve their clients.
- Strategic collaborations: GROW will strengthen its capabilities and product range by forging strategic partnerships with leading asset management firms and digital asset platforms such as Blackrock and Fullerton Fund Management. This will expand GROW’s product offering, providing exclusive investment solutions to a wide range of advisors and investors.
- Customer success and assurance: As GROW prepares for the full launch of its new platform, ensuring customer success remains paramount. In order to deliver exceptional user experiences, the company will provide comprehensive support, going beyond conventional customer service. This includes comprehensive advisor training on its new investment platform. Up-to-date training resources and dedicated Customer Success Managers (CSMs) will provide services to give advisors the knowledge and support they need.
The new brand was unveiled at the Ritz Carlton Grand Ballroom on August 30.
Hashtag: #Singlife #GROW
The issuer is solely responsible for the content of this announcement.
