“ To learn more ” celebrates the joy of travel and calls on the shared curiosity of Silversea guests with emotion and authenticity
Miami,, March 14, 2025 / Prnewswire / – Silversea, the main luxury travel brand and experiential shipping, has unveiled its new brand positioning, To find more. Live on the company’s channels and platforms, the expression of the redesigned brand establishes new luxury codes.
Prioritize emotion and authenticity, To find more Position the Silversea guests as the creators of their own stories. A new visual language and a distinctive tone of voice speak of their innate curiosity and inspire exploration. Thanks to vivid imaging, he captures authentic connections and unforgettable moments, creating stories that travelers are attracted and eager to live.
“Beyond reflecting our new brand positioning, To find more embodies the joy of traveling in tribute to our guests, whose curiosity leads them to the greatest corners of the earth, ”said Bert HernandezPresident, Silversea. “It is a celebration of the places that give us a new perspective and the people we meet who inspire this perspective. It embraces the spirit of immersive discovery, engaging travelers as they discover wonders hidden with us – all in a comfort without compromise.”
The new positioning of the Silversea brand reflects the worldly curiosity of its customers, while uniting travelers through a shared state of mind. Affectionately known as Eternal vagabondsThese demanding explorers are looking for a cultural discovery, envisage new adventures and devote themselves to self-enrichment. To find more embodies Silversea’s commitment to make these desires thanks to its unmatched global selection of immersive experiences, such as its revolutionary salt culinary program (sea and soil), and its unrivaled excellence of service. Its two nova class pioneer ships, Silver Nova And Silver radiusAnd the development of the most southern hotel in the world, highlight the dedication of Silversea to unlock the best of exclusive trips, leadership in luxury shipping trips and polar exploration.
“Customers choose Silversea for unrivaled experiences that cannot be found anywhere else, and our new brand positioning brings them even more To find more,“Said Annette DiazDirector of interim marketing, Silversea. “Designed to inspire a feeling of discovery, To find more will be transparently integrated into our channels, redefining luxury advertising. This new positioning marks a change in what luxury trips can be – anchored in discovery, deeply connecting our brand and our customers to stories, cultures, experiences and moments that only Silversea can offer. “”
Find out more about the new positioning of the Silversea brand, To find more::
www.silversea.com/lp-to-finding-more.html
About Silversea
Silversea is the main luxury travel brand and experiential shipping, offering customers immersive experiences on the seven continents, personalized service and an innovative culinary offer on board its 12 ocean and shipping ships. Silversea’s routes include an unrivaled range of destinations in the world, the Mediterranean and Caribbean In the Galápagos, the two polar regions and the hundreds of fascinating places between the two. Scheduled to strengthen its destination leadership at the end of 2025, the brand developed the most southern hotel on earth Puerto Williams,, Chile – Offer customers only transparent trip Antarctic. Silversea brings her guests closer to the similar views of their destination in uncompromising comfort, defending the joy of the trip, an enriching spirit of discovery and a lasting commitment to find more.
Silversea belongs to the Royal World Cruise Cruise Caribbean Group (NYSE: RCL). For more information, visitwww.silversea.com.
About the Royal Caribbean group
Royal Caribbean Group (NYSE: RCL) is a leader in the holiday industry with a world fleet of 67 ships through its five brands traveling to the seven continents. With a mission to deliver the best holidays in a responsibility, the Royal Caribbean group serves millions of customers each year thanks to its portfolio of better class brands, notably Royal Caribbean, Celebrity Cruises and Silversea; And an expanding portfolio of terrestrial vacation experiences through a perfect day in Cococay and Royal Beach Club Collection. The company also holds 50% of a joint venture which operates TUI cruises and Hapag-Lloyd cruises. With a rich history of innovation, the Royal Caribbean group continuously provides new products and experiences of exciting guests that help shape the future of leisure trips. Learn more aboutroyalcaribbeangroup.comOrRClinvestor.com.
Sourvesea Cruises source
